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Sky

Joanna Lumley helps propel Sky’s advertising revenue to £231m in Q1

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By John Glenday, Reporter

January 30, 2014 | 2 min read

Sky has seen its advertising revenue surge by 7 per cent to hit £231m in Q1, up from £215m, boosted by a post-Olympics honeymoon and an overall increase in Sky’s share of the advertising market.

The results were contained in the broadcasters unaudited financial results for the six months ending 31 December 2013 and showed the first contributions of its nascent AdSmart product to its bottom line as well as an increase in subscription revenue of 2 per cent to reach £206m.

This was aided by an autumn advertising campaign starring Joanna Lumley which propelled Sky’s HD customer base past the 5m milestone for the first time.

Sky chief executive Jeremy Darroch commented: “In the last 12 months, we have added 3.8 million paid for subscription products, the fastest rate of annual growth in three years.

“We added a record 1 million connected Sky+HD boxes in Q2 almost 11,000 a day to take our base of connected homes to 4.4 million. This explosive growth means that Sky has

quickly established itself as Britain’s biggest connected TV platform and, with millions of customers yet to connect their boxes, there is still a big opportunity ahead.

“More customers than ever are choosing Sky Go to watch content both in and out

of the home, helped by the addition of 14 new entertainment channels and the launch of Sky Go on more connected devices

“In addition, we have further strengthened our market leading content offering through significant new partnerships. An expanded partnership with HBO will see the two companies work together to coproduce major new cinematic drama series while Sky Atlantic remains the exclusive home of HBO programmes til 2020.”

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