FMCG responsible for over a fifth of ad spend in 2013

The research also discovered that the sector had seen a 5.9 per cent growth over the three quarter period, coming second only to the industry and service sector, which saw an 11.3 per cent increase in ad spend.

The industry and sector, according to the Q3 report, was driven by heavy advertising in the property category. The sector also includes business services, institutions and energy and water categories.However, FMCG, which includes food, drink, cosmetics and toiletries has shown ‘consistent quarterly growth’, and accounts for almost double the overall ad spend that industry does: 21.3 per cent compared to 11.8 per cent. Not all areas have seen growth. The automotive, clothing and financial brands have all cut ad spend.