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The Co-operative

The Co-operative Food introduces 'A Good Deal for You' in-store signage to help customer shop smarter

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By Gillian West, Social media manager

January 30, 2014 | 2 min read

The Co-operative Food has worked with marketing communications company APS Group to manage the print production and distribution of its latest in-store communications campaign.

The ‘A Good Deal for You’ campaign aims to increase visibility of in-store promotions and deals available in Co-op stores nationwide.

“The in-store communications refresh is designed to provide shoppers with information beyond the usual money-saving and “big deals” initiatives. Working alongside APS, we selected a softer design and approach that updated the traditional value messaging. The ‘A Good Deal for You’ POS displays will also act as a navigational tool during key events such as Valentine’s Day, helping our customers discover a smarter, more inspirational way to shop,” remarked Andrew Mann, customer director for The Co-operative Food.

APS account director, Andrew Gore, added: “We already have a strong working relationship with The Co-operative Group and have thoroughly enjoyed working with the team to deliver a solution that has both modernised and lifted The Co-operative Food’s in-store signage.”

APS Group was tasked with handling the distribution as well as print and production services for the project, as part of a larger contract which sees APS provide print and associated marketing services to other Co-operative Group businesses.

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