Account Round Up: Vodafone reviews £600m media account, RBS seeks agency to rebrand spin-off and Telefonica reviews Europe

RBS is set to resurrect Williams & Glyn

Accounts under review

Vodafone has confirmed that it is reviewing its existing media planning and buying account, estimated to be worth £600m. A spokesperson for the telecommunications provider told The Drum that the decision comes “five years after the last global review” and is “in-keeping with good corporate practice, following the advancements in the media and digital landscape”. Incumbent OMD was retained to the international media planning and buying account in August 2009, beating Team Red to the account who had been appointed the previous year.

Royal Bank of Scotland (RBS) is set to pitch for the marketing communications for its new brand Williams & Glyn, which will be rolled out to the high street from next year. The new bank will be a return for the Williams & Glyn’s brand which disappeared around 30 years ago when it was fully absorbed into RBS. The new challenger bank, which will contain 314 branches, will split from the parent bank in 2015. Claire Moyles, head of brand for Williams and Glyn, who moved over from head of brand and advertising at RBS to lead the marketing department of the new brand, will lead the pitch process, which will include above-the-line, media, digital, social and CRM, but not PR as has been reported elsewhere, with RBS setting up its own internal communications division. RBS declined to comment on the pitch process, however a spokesperson did tell The Drum: "We believe Williams & Glyn will play an important role in the new UK banking landscape, increasing choice and competition, with a particular strength in small business banking - a sector that is crucial to the UK's economic recovery." The pitch is set to take place within the next three weeks, with an appointment expected to be made by early Summer, with either one full-service agency being appointed, or a framework of agencies covering different aspects being brought in.

Telefonica is set to review its European media planning and buying account, valued at £200m. According to M&M, the review will launch in April from Madrid, and there is a chance that it could be expanded to include markets outside of Europe. The UK account, worth around £50m, is currently held by ZenithOptimedia. It is unsure if Telefonica will be looking to consolidate its account into one agency.

VisitScotland has unveiled a tender as it seeks PR firms in both Northern Ireland and the Republic of Ireland. The deadline of receipt of tenders for both the Republic and Northern contracts is midday on 12 February. The contract period is for an initial six months with an opportunity to extend for a further two periods of 12 months after that. The UK and Ireland marketing department markets Scotland as a strong destination brand to the Irish holiday market, basing strategy on wide-ranging and detailed consumer information which includes a consumer segment model. An appointment is expected to be made in late February, with the winning agency to begin work on 1 March.

The British Heart Foundation (BHF) has moved forward with its pitch process, with Inferno Draftfcb, Engine, DLKW Lowe and Publicis the only four agencies being taken through to the next stage. The BHF made the announcement following chemistry sessions last week, when it confirmed its desire to move its advertising, fundraising and digital requirements for its major campaigns into one single agency solution. Following this, all individual agencies, collaborations and agency partnerships - including incumbent agencies Grey London, Arthur and The Good Agency - have left the process.

Huawei is reviewing its advertising tender and will conduct a pitch for the business during 2014. Let us Create and Ogilvy & Mather are currently incumbent roster agencies.

Comparison site Broadband Choices is seeking to shortlist four agencies to tender for its creative account, with an appointment expected in March.

Notonthehighstreet.com is pitching for a creative agency, with an appointment expected during February to replace Beattie McGuinness Bungay.

The Alzheimers Society is seeking a creative agency and is undertaking a competitive pitch.

Account wins

Huawei, the global ICT solutions provider, has tasked Isobar with creating a number of digital and social marketing campaigns for the company's consumer events and product launches.The year-long brief, appointed following a multi-agency pitch.

Provident Personal Credit has appointed Banana Kick to oversee its sponsorship of Super League side Bradford Bulls. Personal loan company Provident signed a four-year deal to sponsor the Bulls in 2013 and Banana Kick has been tasked with activating the sponsorship, with the aim of engaging fans.

Coral Betting has appointed Cogent Elliott to handle its 2014 World Cup below-the-line requirements, following a pitch process.

Labelux has appointed iCrossing as its global digital marketing agency, following a competitive pitch. The luxury brand company has tasked iCrossing to handle search, display and social advertising for its Jimmy Choo, Bally, Belstaff and Zagliani brands.

Travelodge has appointed CHI & Partners to handle all above the line creative for its biggest media campaign to date, following a £223m investment. The £15m campaign is set to launch in late spring, and will look to promote the brand investment programme, which saw a brand refresh and hotel refurbishment.

Kodak has appointed Lucre to oversee its public relations and social media activity across the European, Middle East and African regions, replacing incumbent Duomedia. Commencing from 1 February 2014, Lucre will oversee a targeted programme of B2B and corporate media relations activity for the brand. The PR agency is also tasked with handling Kodak’s PR, social media and media buying in tandem with its media partner Carat across EMEA countries.

Eurocamp has announced the appointment of TBWA Manchester as its lead agency, tasked with developing a new brand positioning, communication strategy and creative for the brand. The agency won the £2m account following a competitive pitch against three undisclosed UK agencies, and will see the agency charged with unifying the Eurocamp and Keycamp brand activity.

Publicis has been appointed to brand Qatar’s Economic Zones Company, an organisation designed to attract business and investment to the state. Publicis won the brief following a competitive pitch and will build the organisation’s brand around highlighting benefits of doing business in the Qatari zones in order to attract investment.

Clarke Willmott LLP has re-appointed JBP PR & Parliamentary Affairs following a four-way pitch. JBP will now hold the account for the national law firm for three years.

STIB, the Brussels Intercommunal Transport Company, has appointed JCDecaux to operate the indoor and outdoor advertising spaces on- and in-vehicle spaces and in the metro. The contract is set to run for 12 years, and includes the upgrade of the advertising displays located across STIB's transport network and in the Brussels’ metro, and the installation of new passenger interactive touchscreen information displays.

Benenden health has appointed The Sharp Agency,The Fabl and Storm Communications to its roster Below-the-line communications are being handled by Storm Communications and creative content marketing agency, The Fabl, who are responsible for corporate awareness building and consumer brand PR and digital engagement across all social media platforms respectively.

River Island has picked Maxymiser to boost its understanding of its customers’ cross-channel behaviours with the view to increasing incremental business revenue.

Dessert brand Pudology has appointed CCD PR to oversee its public relations and social media activity. CCD will also manage social media activity for Pudology, which will be overseen by Sharan Sunner, account manager on the agency's food and drink and digital teams.

Beauty brand CACI International has appointed Frank PR to handle its consumer PR account. Frank will be expected to handle the account for the brand’s new facial toning home use system, CACI Microlift

Epson has announced the appointment of Total Media to handle its offline media planning and buying across Europe. Epson has briefed Total Media to help launch Epson’s new products to the market, while growing awareness and sales around existing digital technologies.

Mason Williams Communications has been appointed to handle the launch of a new range of hair cosmetics from Claudia Schiffer.

Aegis Media has announced that it has won the global media account for Shiseido, the Japanese cosmetics giant, following a competitive agency review. The contract will take effect from July 2014 when management of media planning and buying, consumer insight, activation and innovation and global media partnerships shifts to Vizeum, part of the Dentsu Aegis Network.

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