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Budweiser teases with Super Bowl A Hero’s Welcome trail

Budweiser has unveiled its teaser trailer for the Super Bowl this Sunday, which aims to mark the fact that American soldiers are set to come home this year.

The ad shows the return of one soldier on 8 January, with celebrations featuring the traditional Budweiser Clydesdale horses.

Last year, Budweiser’s ad, which featured a man and his horse, became the most shared following the game.

This year’s campaign will use the hashtag #salute.

Ishbel Macleod

I'm social media manager from The Drum.

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