29 January 2014 - 8:59am | posted by | 0 comments

BBC bans children’s presenters from wearing red lipstick and revealing clothes

BBC bans children’s presenters from wearing red lipstick and revealing clothesBBC bans children’s presenters from wearing red lipstick and revealing

Children’s television presenters on BBC programmes are to be banned from wearing red lipstick or provocative clothing under strict new guidelines to prevent the sexualisation of young girls.

The drive is being enforced by editors who now take to studio floors to order offending presenters to remove their lipstick in order to present a more wholesome image to watching children.

Speaking during a discussion on the future of children’s TV at the British Academy of Film and Television Arts Melissa Hardinge, executive editor of CBBC Independents, said:” Obviously sexualisation of girls is something we take incredibly seriously. We try and show fantastic female role models.

“I go onto the floor of Friday Download and make them take their red lipstick off, the presenters. The older end of our six to twelve age groups are very interested in relationships, and we have to show positive role models and the correct way of going about having relationships.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...