28 January 2014 - 9:14am | posted by | 0 comments

Jeremy Clarkson invited to head-up new BBC Brit channel

Jeremy Clarkson invited to head-up new BBC Brit channelJeremy Clarkson invited to head-up new BBC Brit channel

The BBC has announced that Top Gear presenter Jeremy Clarkson will lead a line-up of homegrown talent for BBC Brit, one of three new international brands including BBC Earth and BBC First.

Launching later this year the channel will screen a raft of Top Gear repeats to draw in male viewers the world over, as well as episodes of Dragon’s Den, Louis Theroux and Room 101.

BBC Worldwide chief executive, Tim Davie, said:"There is a gap in the global market for a male-skewing factual entertainment destination. BBC Brit will capture the maverick spirit of our premium factual entertainment programming.

“If you look at the success of Dave that's quite UK based. In terms of targeting there are similarities [with Dave], it has continued to deliver outstanding numbers but it relies on a lot of UK specific humour. Clearly comedy is more nuanced and demanding, but not impossible."

Alongside BBC Brit the broadcaster will also launch BBC Earth, a natural history focussed channel and BBC First, a drama centred station which will be introduced on Australian pay-TV this August.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

RS Components - the Gift of Invention

23/12/2014
Founded in 1937, RS Components is part of the...

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...