Ad of the Day: Burberry - Brit Rhythm for Women
Burberry takes on the adage ‘Go hard or go home’ with its first women’s fragrance launch since taking its beauty operations in-house.
Admittedly the Brit Rhythm ad itself doesn’t break any new ground when it comes to fragrance advertising, despite having a guiding hand from chief creative officer, Christopher Bailey.
Model Suki Waterhouse is seductively shot in black and white – Kate Moss for Calvin Klein anyone? – as she douses herself with the fashion house’s latest offering before heading off to a gig…conveniently starring male brand ambassador George Barnett, drummer for The New Puritans.
What it interesting about this campaign however, is how Burberry is strengthening its ties to music through its advertising and integrating mobile as a core part of its strategy, as in addition to the ad Burberry has created bespoke Brit Rhythm digital content which can be accessed by visitors to its stores though a QR code.
From showcasing its entire London Collections: Men runway show on Vine last year to creating mobile experiences that harness the power of smartphones in-built gyroscopes to deliver 'panoramic' mobile experiences Burberry's advertising is definitely one to keep an eye on this year.