Sky launches biggest ever entertainment-led marketing campaign
Sky is set to launch its biggest ever marketing campaign for its portfolio of entertainment channels this weekend to showcase the suite of comedy and drama content which will be hitting screens throughout 2014.
The multi-million pound terrestrial TV campaign includes stars of the small screen such as Chris O’Dowd, Nick Frost and Olivia Colman to promote a range of new content; including Fleming (Sky Atlantic), The Smoke (Sky 1) and A Young Doctor’s Notebook (Sky Arts).
Created by Inferno+Draftfcb it will also span print, online, on digital media, posters and cinemas together with the launch of a dedicated YouTube channel, Sky First Episodes, from which viewers can watch premieres of some of the broadcaster’s biggest shows.
Stuart Murphy, Sky’s director of entertainment channels, said: “2014 will be the biggest and best ever year of entertainment on Sky, with customers able to enjoy an outstanding breadth and quality of TV across Sky’s entertainment channels. From brand new home-grown comedy and drama to the biggest series from the US, this year Sky customers can look forward to enjoying some of the very best shows on British TV.”
Naomi Gibney, Sky’s director of entertainment, marketing and digital, added: “We’re passionate about delivering truly great TV - and the best way of demonstrating this is to give people the opportunity to enjoy the shows for themselves. The combination of Sky First Episodes and a TV campaign featuring entire clips from our biggest and best series means that now everyone has the chance to sample Sky shows.”
Sky is to invest £600m in original British programming across Sky 1, Sky Atlantic, Sky Living and Sky Arts through 2014.