The Shetland Isles rugged landscape inspires Blackwoods Spirits range new packaging design
Blackwoods Spirits Range has drawn inspiration from the rugged landscape of the Shetland Isles for its new identity and packaging design, created by ButterflyCannon.
The redesign of the Blackwoods range - which includes a 40 per cent vintage dry gin, a ‘superior’ 60 per cent vintage dry gin and a botanical vodka - features a detailed windswept tree illustration, created using the same variety of botanicals used to infuse the spirits, sea pink, marsh marigold and meadowsweet.
“We are thrilled with the new look for Blackwoods and the strong visual links to its heritage. ButterflyCannon were never afraid to experiment with materials and finishes to achieve this wonderful result,” commented Kate Alexander, marketing manager of Blavod Wines and Spirits PLC.
Created to reflect both the spirits’ heritage and vintage status, the year has been given prominent positioning on the front label. Die-cut foil labels aim to add to the brand’s unique visual identity. Creating a rugged landscape where the back label is visible through the bottle.
ButterflyCannon creative director, Jon Davies, added: “The handpicked botanicals from the Shetland Isles are integral to the gin’s story. It seemed only natural to make this charming and original detail the focus of the new logo we developed.”
The packaging’s main objective was to help the brand achieve shelf stand out from its competition.
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ButterflyCannon
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