27 January 2014 - 12:26pm | posted by | 0 comments

Pepsi ‘half-time’ Grammys ad, featuring Mike Ditka on a wrecking ball

It’s officially less than a week to the Super Bowl (Sunday 2 February), where Pepsi will unveil its half-time show featuring Bruno Mars and the Red Hot Chilli Peppers. However, the brand decided to bring things forward a week with its ‘half-time’ show at the Grammys.

The two and a half minute ad saw ex-American football players such as Deion Sanders and Mike Ditka perform in the middle of the ceremony, much like the singers usually do in the middle of the Super Bowl.

Highlights of the ad include Deion Sanders using auto-tune to sing a song and Terry Bradshaw ‘going country’.

Don't miss out... Get your Advertising news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...