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By Ishbel Macleod, PR and social media consultant

January 27, 2014 | 1 min read

It’s officially less than a week to the Super Bowl (Sunday 2 February), where Pepsi will unveil its half-time show featuring Bruno Mars and the Red Hot Chilli Peppers. However, the brand decided to bring things forward a week with its ‘half-time’ show at the Grammys.

The two and a half minute ad saw ex-American football players such as Deion Sanders and Mike Ditka perform in the middle of the ceremony, much like the singers usually do in the middle of the Super Bowl.

Highlights of the ad include Deion Sanders using auto-tune to sing a song and Terry Bradshaw ‘going country’.

The Grammys Pepsi

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