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ESPN and Verizon to light up the Empire State Building with #WhosGonnaWin Super Bowl activity

In preparation for the Super Bowl XLVIII on Sunday 2 February, ESPN is readying an all-day live Twitter vote as part of Verizon's week-long #WhosGonnaWin campaign.

Each day this week ESPN will be encouraging to people to vote using the #WhosGonnaWin hashtag as it asks questions like 'Who’s going to win the passing game?' and 'Who will dominate the run game?' via its numerous Twitter channels including @ESPN, @SportsCenter, @ESPNNFL and @ESPNMondayNight.

On Friday 31 January, the big question of 'Who’s going to win the Super Bowl?' will be posed to fans, while real-time voting updates will be revealed on SportsCenter, NFL Live and NFL Insiders thoughout the day.

The activity is set to culminate in a light-show on one of Manhattan’s most iconic buildings – the Empire State Building - as it lights up in the colour of the winning team.

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