The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

January 26, 2014 | 1 min read

C4 hasn't broadcast the Super Bowl for some time now, but this amusing ad heralds its return while acknowledging the difficulties inherent in watching it live. Starting at 10.45pm on a Sunday night, it suggests that if you're going to get into the party spirit American-style, "you're gonna need a sickie". The bleakness of the next morning as one reveller stares at the comatose dolphin in their bed says it all.

Ad of the Day is brought to you in association with David Reviews.

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