Nokia's heat sensitive billboard changes with the temperature
Nokia this week unveiled a heat sensitive billboard which changed its message depending on the temperature.
The company dreamt up the #nokiaglovelove idea to promote the claim that its Lumia devices are so sensitive you can even use them with your gloves on.
Taking that notion a step further, it held a Glove Amnesty at London's Westfield shopping centre where passersby were offered a brand new pair of gloves in exchange for a single one so they could put Nokia's claim to the test.
Nokia teamed up with Do The Green Thing's 'Glove Love' campaign for the giveaway, highlighting how many gloves are lost due to people taking them off to use their phones.