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Facebook schools Princeton: The uni will have no students by 2021, claims platform after being described as an infectious disease

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By Ishbel Macleod, PR and social media consultant

January 24, 2014 | 1 min read

Facebook has hit back at a study from Princeton which suggested that the social media platform would lose 80 per cent of its users by 2018 in a tongue-in-cheek blog posts which suggests the university ‘will have no students at all’ by 2021.

Written by data scientist Mike Develin, the blog poked holes in the method Princeton used to come up with its conclusions: Google search data.

Develin said: “Of particular interest was the innovative use of Google search data to predict engagement trends, instead of studying the actual engagement trends.

“Using the same robust methodology featured in the paper, we attempted to find out more about this "Princeton University" - and you won't believe what we found!

“In keeping with the scientific principle "correlation equals causation," our research unequivocally demonstrated that Princeton may be in danger of disappearing entirely.”

By the same method, Facebook suggests that air will also disappear by 2021.

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