Eurocamp appoints TBWA Manchester as lead agency in £2m deal
Eurocamp has announced the appointment of TBWA Manchester as its lead agency, tasked with developing a new brand positioning, communication strategy and creative for the brand.
“The brand strategy TBWA have developed with us during 2013 probably represents the most exciting step forward for the company in 15 years. It will live across all channels and has already had a liberating effect within the business itself. The strategy gives us a fantastic platform for our wider growth and product development, as well as providing the entirely fresh creative direction we’ll launch with our New Year campaigns,” said Steve Nettlemill, head of sales and marketing at Eurocamp.
TBWA CEO Fergus McCallum added: “Eurocamp have been very ambitious with the brief that they set. As a result, the work we have developed has been able to disrupt behaviours right across the organisation not just through creative communications.”
The agency won the £2m account following a competitive pitch against three undisclosed UK agencies, and will see the agency charged with unifying the Eurocamp and Keycamp brand activity.
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