Creative Works: Vote for your favourite, winners to be featured in 19 February issue of The Drum

Brand: Cadbury Dairy MilkTitle(s): Free the JoyAgency: Fallon LondonAgency Website: http://www.fallon.co.uk/Executive Creative Director: Santiago Lucero Creative Director: Elliot Harris, Cameron MitchellCreative: Tom ChancellorAdditional Credits: Producer: Sarah BrowellDirector: Blue Source Production Company: MJZ LtdProduction Co Producer: Emma ButterworthEditor: Joe Guest @ Final CutEdit Assistant: Paul Moth @ Final CutOnline: Nick @ The Electric Theatre Collective Colourist: Aubrey @ Electric Theatre CollectivePost Producer: Alannah Currie Music: Yes Sir I Can Boogie by BacarraMusic Search Company: Tom Stanford @ Platinum Rye Sound Design: Parv @ Wave Studios Sound Producer: Rebecca Boswell @ Wave StudiosPublished: January 2014Short Rationale (optional): Mondelēz International’s eight- week campaign for Cadbury Dairy Milk, developed to help drive sales of the £515m brand, also celebrates the full roll out of Cadbury Dairy Milk’s contemporary new packaging design, reminding consumers of the delicious and chocolaty taste of Cadbury Dairy Milk; an iconic brand known and loved by consumers since 1905. The campaign launched with a 60” TVC which broke on British TV on the evening of 18 January 2014, created by Fallon, London. This will be followed up by a 90” version which will be rolled out across cinemas nationally later this month. Both versions, and a 30” cut-down, will also live online on Cadbury UK YouTube channel.The film reflects the belief that only the taste of Cadbury Dairy Milk can trigger spontaneous and irrepressible joy within anyone, regardless of where they are and what they are doing. The central character is featured at his desk in his beige, run-of-the-mill office, on hold on his telephone: an every-day scene familiar to all of us. He reaches for his Cadbury Dairy Milk which, as soon as it’s eaten, triggers an immediate release of joy, mirrored by the infectious on-hold music he’s been patiently listening to.Unable to help himself, he exuberantly lip-syncs along with the music, unleashing his joyful side that has been kick-started by unwrapping and enjoying some Cadbury Dairy Milk.

BBH London: Audi UK Allan McNish print ad

Brand: Audi UKTitle(s): Allan McNishAgency: BBH LondonAgency Website: http://www.bartleboglehegarty.com/Creative Director: James SwanCreative Team: Kieran Ainsworth, Leanne AinsworthAdditional Credits: Retail Head of Copy: Sacha WardTeam Manager: Ross BurridgeTeam Director: John WatsonProducer: Julian Cave Designer: Rob WilsonRetouching: Joseph O'DwyerArtwork: Kelvin PainterPress production: Mick VareyPublished: January 2014Short Rationale (optional): After a career spanning 32 years, Allan McNish, ‘the flying Scotsman’, is retiring from Le Mans sportscar racing. Allan first drove for Audi in 2000 and went on to achieve 29 race victories, culminating this year in triumph at the Le Mans 24 Hours and taking the crown as FIA World Endurance Champion.Audi created an advert to celebrate Allan’s career and thank him for his continued commitment to the brand.The final ad highlights the achievements of Audi in endurance racing, in which Allan has left one of the most distinguished legacies of any racing driver.The press advert is running in national newspapers and motoring magazines.

IC Design: Fortnum & Mason Events / RHS Chelsea Flower Show 2014 Chelsea Oasis corporate hospitality brochures

Brand: Fortnum & Mason Events / RHS Chelsea Flower Show 2014Title(s): The Chelsea Oasis Corporate Hospitality BrochuresAgency: IC Design, London, UK Agency website: http://icdesign.co.uk Creative Director: Alex HaddonDesigners: Rowana Batuwitage, Paul ThorntonIllustrator: RHS (Watercolour Image supplied by the RHS)Published: January 2014Short rationale (optional): The Chelsea Oasis is the corporate hospitality programme hosted by Fortnum & Mason Events at the RHS Chelsea Flower Show. A key brand element for 2014 is a vibrant floral watercolour image supplied by the RHS. This inspired the agency to explore the print possibilities to present the image in a special way and create something that would enhance the sensory experience for the person receiving the corporate hospitality brochures. The cover is printed on Curious Matters Goya, an uncoated stock with a unique texture that impacts the senses of touch, sight and sound. The centre of the brochure opens out to a die-cut, gate fold photo spread that takes the viewer on a journey through the Chelsea Oasis, designed to portray the wealth of gourmet entertainment within the enclosure gates.

Designers Anonymous: Springbank single malt 'X Marks the Spot'

Brand: Springbank single maltTitle(s): X Marks the SpotAgency: Designers AnonymousAgency Website: http://www.designers-anonymous.comCreative Directors: Darren Barber, Christian EagerDesigners: Darren Barber, Christian Eager, Chris Cobb, Jough McLeodPublished: 2013/2014Short Rationale (optional): The brief: Ecopod, a luxury eco-friendly retreat in the Scottish Highlands, gives each guest a complimentary bottle of Springbank 10-year-old whisky. Our task was to brand this limited edition Scotch. Our solution: Communicating both the age of Springbank single malt whisky and its place of origin in Campbeltown on the coast of Argyll and Bute, we devised a large Roman numeral ‘X’. We believed that this bold branding would appeal to Ecopod’s sophisticated, design-literate guests. Then, reinforcing Ecopod’s environmental credentials and love of the Scottish countryside, we created a map featuring 10 beautiful Scottish views. The map folded down into a bespoke label for the limited edition Scotch, in line with Ecopod’s support for recycling and repurposing. A message, ‘Drink in the view’ connected the two themes.

TBWA\London: Nissan UK #UniteAndExcite

Brand: Nissan UKTitle(s): #UniteAndExciteAgency: TBWA\LondonAgency Website: http://www.tbwa-london.com/Creative Director: Nick CooperArt director: Nick Shay, Jason FletcherCopywriter: Anja Muller Additional Credits: Agency planner: Toby BowermanAgency account team: Chris Spenceley, Thibaut LeroyProducer: Caroline Connor, Kate MahoneyProduction Company: RSA FilmsDirector: Juriaan BooijProduction Co Producer: Ben PorterEdit Facility: Cut & RunEditor: Sally CooperPost & Sound Facility: Unit Media Lead smoke op: Ian BakerLead flame op: Rob EllisColourist: Simon AstburyAudio Mixer and Sound Design: Chris Southwell Motion Graphics: Paddy Lerwill Matt Henry, Lloyd FrancisNuke: James SmithExecutive Producer: Sally HeathMusic: Name: VelodromeComposer: Simon BeggPublisher: Wake The TownPublished: January 2014

Spy Studio: Haverstock Architects brand identity

Brand: Haverstock ArchitectsTitle(s): Breathing new life into HaverstockAgency: Spy Studio, Clerkenwell, London, UKAgency website: http://www.spystudio.co.ukCreative Team: Simon Clark, Ben Duckett, Will StaceyPublished: September 2013Short Rationale (Optional): Haverstock is an architectural practice that puts people first. After 30 years it was time for the founding partners to retire, being replaced by three new ones with fresh ambitions and perspectives. Together we kick-started a new chapter.Haverstock’s buildings are designed to enhance people’s lives, and in their own small way, make the world a better place. Focussing on specialist public-sector projects they enable clients and people who use the buildings to have a voice, and to shape the way their building ends up.To reflect this fresh start the new, much younger partners were conscious to put a marker down through a new strategy, brand and collateral that was true of them now and where they were heading. Having engaged people internally and externally, we arrived at a big idea around ‘Life changing’. Be it the way a handrail was designed for a handicapped child or a client’s experience of Haverstock’s consultation session – this idea lay at the bedrock for everything.Using the ‘H’ as multi-functional tool we devised a distinct marque that originates from one flat material. Once folded it manifests in lots of different ways, configurations and crops. A hallmark, a seal of approval. In conjunction with the brand’s other assets, this playfulness and use of tactile materials evokes a company that is moving into new era with the courage of its own convictions. We continue to help them with literature and digital collateral.

RKCR/Y&R: Red5 'Find a gift they’ll love'

Brand: Red5Title(s): Find a gift they’ll loveAgency: RKCR/Y&R, London, UK Agency Website: http://www.rkcryr.com/Creative Director: Mark RoalfeArt Director/Copywriter: Algy Sharman, Al BrownPhotographer: Alan Powdrill Additional Credits: Art Buyer: Lisa DickinsonDesigner: Lee AldridgePrint Production: Scott KetcherPublished: 2013/2014

Karmarama: BBC 'WW1 on the BBC'

Brand: BBCTitle(s): WW1 on the BBCAgency: KarmaramaAgency Website: http://www.karmarama.com/Creative Director: Dave BuonaguidiCreative Team: Robin Temple and Tom WoodingtonAdditional Credits: Planner (Creative Agency): Sid McGrath & Clare ToolanAccount Director (Creative Agency): Harriet BelseyDirector: Steve ReevesProduction Company: RedbeeProduction Producer: Louise JonesDOP: Barry AckroydPost Production: The Quarry Editor: Scott Crane, The QuarryMusical Arranger: Steven WarbeckMusic Editor: Kirsty WhalleySound Engineer: Munzie Thind, Grand CentralExposure: BBC CommsPublished: January 2014Short Rationale (optional): To raise awareness of and engagement with the BBC’s breadth of coverage in commemoration of WW1; across 4 years, across all platforms, all genres and from every perspective.

Silk Pearce: Thames Hospice rebrand

Brand: Thames HospiceTitle(s): Rebranding of Thames Hospicecare including new name, logo, visual identity, website and marketing materials.Agency: Silk Pearce, Colchester, EnglandAgency Website: www.silkpearce.comCreative Director: Jack Pearce, Gail RussellIllustrator: Peter Horridge (hand drawn logo)Photographer: Patrick Harrison (people photography website and print)Additional Credits: Silk Pearce website designer Andrew Sharman and designer Andrea GoslingPublished: January 2014Short Rationale (optional): Silk Pearce has rebranded Thames Hospicecare with a new visual identity and more friendly, engaging design style that more accurately reflect the organisation’s inspirational and caring approach. Thames Hospice’s new website, literature and other materials have also been designed to help improve communications with various audiences including patients, their families, referring GPs and potential donors.

Carter Wong: howies - Castan unique typeface

Castan - A bespoke typeface created for howies from Carter Wong Design on Vimeo.

Brand: howiesTitle(s): Castan unique typefaceAgency: Carter WongAgency Website: http://www.carterwongdesign.com/Creative Director: Phil CarterDesigners: Martyn Garrod, Chris BoundsPhotographer: Josh ExellAdditional Credits: Saw Mill: Seymour PriorFont Programmed: Richard DawsonPublished: 2013/2014Short Rationale (optional): Creating a headline font for our long-standing client howies, was a project just as much about the process as the end result. To truly capture their “highly individual character and soul” we invested over 162 hours’ work designing and refining a unique typeface for them; Castan.Carved from a wind-fallen chestnut tree, our typeface was drawn, cut, chiselled, wire-brushed, burnt, inked and printed before being scanned and digitised for use on their website. Howies is a company that prides itself in taking time to source quality materials and invest technical expertise to make their clothes. Therefore, fitting perfectly with their brand values creating a bespoke typeface complete with woodgrain and cracks helps them tell their story.

STUDIOIN: Wine New Year 2014

Brand: Wine New Year 2014Title(s): Wine New Year 2014Agency: STUDIOIN, Moscow, RussiaAgency website: http://studioin.ru/?lang=enCreative Director: Roman InkelesArt Director: Arthur SchreiberCopywriter: Anna VorfolomeevaIllustrator: Kirill YurkovPhotographer: Maksim KadashovPublished: December 2013Short rationale (optional): 2013 was difficult but it allowed us to achieve our ambitious goals. We created many interesting projects and got Award for our unique design of wine COMON SAVA. Also we expanded our presence beyond Russian market. We are sure that upcoming year will be even more progressive.It is fifth year in a row now when on New Year's Eve we present designer's wine to our friends and partners. Bright and starry design reflects our mood. The design of wine is traditionally made in special corporative colours.The team STUDIOIN wishes Happy New Year and good luck to everyone! Hurray!

The Brooklyn Brothers: London & Partners 'The London Story'

Brand: London & PartnersTitle(s): The London StoryHeadline and copy text (in English): The Brooklyn Brothers: London & Partners ‘The London Story’Agency: The Brooklyn Brothers, London, UKAgency website: http://thebrooklynbrothers.com/Additional credits: Media Agency: MediacomProduction Company: Nautilus & Armand AttardPublished: January 2014Short rationale (optional): As London celebrates record numbers of international tourists coming to the capital, high-profile Londoners, including the Mayor of London Boris Johnson, actress Joanna Lumley, model and actress Twiggy, Michelin star chef Gordon Ramsay and two of the world’s most famous ballet dancers talk about what makes their city the greatest place on earth to visit. The video based campaign titled ‘The London Story’ created by London & Partners and The Brooklyn Brothers reveals a new and personal side to the British Capital.VisitLondon.com, the official city guide, has spoken to celebrities and proud Londoners about what fascinates and excites them about living in the capital and how they spend their free time. Whether it’s Gordon Ramsay’s reflections on the Royal Albert Bridge, Joanna Lumley’s love of duck ponds or Boris Johnson enjoying sausage and mash in his favourite pub. ‘ ‘The London Story’ celebrity films are part of a wider campaign consisting of over 40 films which will be released in staggered phases online until March on the Visit London website. The Brooklyn Brothers have worked hand in hand with the in-house marketing team to build excitement about the capital city in key target markets encouraging future visitors to engage and interact with Londoners stories online in order to increase visits to the city, helping support the capital’s economic growth. Julie Chappell, the director of consumer marketing and digital channels at London & Partners said: “We are so proud to get the likes of Gordon, Twiggy and Joanna on board, to share their unique stories and passion for London – it’s really quite special.”Jackie Stevenson, Managing Partner at The Brooklyn Brothers said: “London is such a vibrant city with unique and special stories oozing from every corner. With 'The London Story' we've placed people's personal observations and recollections at the heart of a campaign that shares the things that makes our capital city such a treasure to explore.”The campaign will run across five key territories including UK, US, Australia, Spain, Italy, Germany and France encouraging tourists to visit the city.

TBWA\London: Drink Aware print campaign

Brand: Drink AwareAgency: TBWA\London, UKAgency Website: http://www.tbwa-london.com/Creative Director: Paul Belford, Sean Doyle Art Director: Paul BelfordCopywriter: Sean Doyle Additional Credits: Typographer: Paul BelfordPublished: January 2014

Taxi Studio: Hudnotts

Brand: HudnottsTitle(s): HudnottsAgency: Taxi Studio, Bristol, UKAgency website: http://taxistudio.co.ukCreative Directors: Ryan Wills, Spencer BuckCopywriter: Lindsay CampIllustrator: Sam Hadley, Steve NobleAdditional credits: Senior Designer: Casey Blackmore Designer: Marie Jones Typographer: Rob ClarkeAccount Director: Kate KewPublished: December 2013Short rationale (optional): Kate’s pride, so well concealed in her daily life, pours unstoppably into her fine flavoured spirits. However, her existing branding did not live up to the quality of her premium tipples – so she asked us to put that right.There are two sides to Kate’s character – the ‘darker’ one only emerging in her drinks. So to tie the two together, we used the seven deadly sins to segment the range. Each sin relates to an aspect of the product, and cleverly aligns with Kate’s unswerving passion for concocting liquid perfection.

Nice and Serious: Unseen (sustainable palm oil campaign)

Brand: WWFTitle: Unseen (sustainable palm oil campaign)Agency: Nice and SeriousAgency Website: www.niceandserious.comGrade: MyTherapy ProductionExecutive Producers: Kirileigh Lynch, Carrie Svingen (WWF International), Tom Tapper (Nice and Serious)Producer/Director: Matthew HarmerShoot Director: Jack LightfootDirector of Photography/Camera Operator: Matthew Harmer Editor: Nick EarpMotion Graphics Artists: Guillaume Le Roux, Mads BroniWebsite Design and Development: Peter Larkin, Rune NeesgaardMake-up Artist: Calli Paice CastCasting Director: Katie PayneJack Crawford (lead): Louis J. ParkerPaul (co-worker): John BulliedGirlfriend: Sarah Stewart-Lee Dad: Jon Crowley Shop Keeper: Nick EarpPublished: January 2014Short Rationale: WWF have launched a groundbreaking new sustainable palm oil campaign, with the release of a spoof film trailer “Unseen” www.unseenthemovie.com. The trailer and the accompanying website encourage the audience to engage their consumer power, by using Twitter to drive change and encourage companies to act more responsibly. “Unseen” gives consumers the illusion that they are watching a standard action/thriller movie trailer. The big reveal happens in the last ten seconds of the trailer and acts as a catalyst to shock consumers into action. The trailer plays on the idea of the ‘everyday hero’. The message of the video encourages consumers to check the ingredients of the products they use to ensure they aren’t unknowingly supporting those companies, who endorse usage of unsustainable palm oil.

Catalyst: Missing People DM piece and gala dinner brochure

Brand: Missing PeopleTitle(s): DM Piece and Gala Dinner BrochureHeadline and copy text (in English): Home for ChristmasAgency: Catalyst, Tamworth, Staffordshire, UKAgency website: www.wearecatalyst.co.ukCreative Director: Joe Birkedale (Catalyst), Missing PeopleArt Director: Janine Lesueur (Catalyst), Missing PeopleCopywriter: Alice Jackson (Catalyst), Missing PeoplePublished: November 2013Short rationale (optional): DM Piece – To create a letter for current and potential sponsors and donators, thanking them for their support, and updating them on upcoming events run by Missing People. Create a Christmas Tree Bauble as a thank you for supporters.Gala Dinner Brochure – To produce artwork and creative for glossy brochure to promote the Missing People Gala Dinner charity event, to promote the night’s auction and generate as much interest from bidders as possible.

Moruba: Felice Limone

Brand: Felice LimoneAgency: Moruba, La Rioja, Spain Agency website: http://www.moruba.esCreative Director: Daniel Morales, Javier EubaArt Director: Daniel Morales, Javier EubaShort rationale (optional): Anna Lena, a young entrepreneur in Munich who makes her own artisanal limoncello, was searching for a product design and placed her unwavering confidence in our proposal. A name with such a strong personality as “Felice Limone” caught our attention as the obvious starting point. And when faced with the significant feat of defining happiness (felice), we decided to leave the label unfinished and thereby allow the actual artisan to choose from a variety of stamps to finish off the label and portray the motives for happiness. With a set of stamps, the artisanal character of this liquor is taken to the extreme and Anna is the one to decide the design of each label.

Columns: J O Hambro rebrand to Waverton

Brand: Waverton Investment ManagementTitle(s): Columns rebrands J O Hambro as WavertonHeadline and copy text (in English): JO Hambro Investment Management has rebranded as Waverton Investment Management. The rebrand follows the sale of the firm from Credit Suisse to Bermudian holding company Somers last year. Columns were appointed after initial credentials and chemistry meetings.Agency: Columns, LondonAgency website: http:// www.columns.co.ukCreative: Columns creative teamPublished: January 2014Short rationale (optional):J O Hambro Investment Management, renamed as Waverton, needed a distinctive identity that reflected the hub of high quality, diverse talent within the business. This hub of expertise is expressed visually by the roundel marque of the logo and by a suite of photographic images that are used across communications.For the full case study, visit: http://columns.co.uk/our-work/waverton/waverton-we-make-a-hub-of-investment-expertise-come-to-life