Bloomberg TV targets London's professionals, business travellers and commuters with brand campaign
Bloomberg Television, the multi-platform 24-hour business and financial news network, has rolled out a major campaign this week targeting professionals, international business travellers and commuters across London during peak travel times. The month-long digital campaign, named Start Smart, was planned by Media Agency Group and will highlight the channel's morning programmes ‘Countdown’, ‘On the Move’ and ‘The Pulse’, along with the network’s regional anchors. Digital screens will run a series of four 10-second and four five-second animated ads, which represent the European-focused programmes, at major national rail and underground stations between 6-10am and 4-7pm. Damian Totman, ECD of Bloomberg's Internal Agency, which developed the campaign, explained: "The 'Start Smart…' campaign carries the strapline 'Business Critical Information - From 6am' and reaffirms both Bloomberg’s strengths and the extraordinary commitment of the team who contribute to the channel’s output. The creative executions place an emphasis on equipping viewers - from the moment they open their eyes - with the critical information they need for the day ahead." Additional spots will run 24/7 at screens in more than 100 offices across the City, at the Bloomberg Hub at London City Airport, and on the platforms at Heathrow terminals one to five. A series of print ads are also being rolled out.