24 January 2014 - 2:21pm | posted by | 0 comments

4Creative offers UK Super Bowl viewers the perfect excuse to miss work with online sickie service

Super Sickie Service websiteSuper Sickie Service website

NFL fans in the UK planning to stay up late on Super Bowl Sunday can avoid a bleary-eyed Monday at work, thanks to 4Creative’s Super Sickie Service.

Broadcasting live on Channel 4 on Sunday 2 February, 2014’s Super Bowl XLVIII runs through the night into Monday morning- coinciding with the first Monday in February, which reportedly sees the highest number of people calling into work claiming to be sick than any other day of the year.

In response, 4Creative came up with the tongue-in-cheek campaign and launched the website yesterday (23 January).

The Super Sickie Service, which is made up of three key areas, shows viewers how to: ‘get the perfect excuse’ by choosing from a selection of six 24-hour “illnesses” complete with symptoms, sufferer support pages and a downloadable sick note; the ‘how to pull the perfect sickie’ area features a video which includes top tips for pulling off the perfect sickie; and ‘the big game and enjoying your day off’ section hosts links to Channel 4’s NFL content along with a Spotify playlist and links to Channel 4’s 4oD.

Dave Ward, creative director of Realise, who collaborated on the campaign, explained: “We worked closely with the 4Creative team, and you can imagine some of the conversations. Turns out, we creatives have had a hangover or two in our time. The team here at Realise designed and built the responsive campaign site and we are really proud of it."

4creative are also responsible for the Super Bowl’s on-air campaign on Channel 4, which launched 23 January.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...