24 January 2014 - 2:21pm | posted by | 0 comments

4Creative offers UK Super Bowl viewers the perfect excuse to miss work with online sickie service

Super Sickie Service websiteSuper Sickie Service website

NFL fans in the UK planning to stay up late on Super Bowl Sunday can avoid a bleary-eyed Monday at work, thanks to 4Creative’s Super Sickie Service.

Broadcasting live on Channel 4 on Sunday 2 February, 2014’s Super Bowl XLVIII runs through the night into Monday morning- coinciding with the first Monday in February, which reportedly sees the highest number of people calling into work claiming to be sick than any other day of the year.

In response, 4Creative came up with the tongue-in-cheek campaign and launched the website yesterday (23 January).

The Super Sickie Service, which is made up of three key areas, shows viewers how to: ‘get the perfect excuse’ by choosing from a selection of six 24-hour “illnesses” complete with symptoms, sufferer support pages and a downloadable sick note; the ‘how to pull the perfect sickie’ area features a video which includes top tips for pulling off the perfect sickie; and ‘the big game and enjoying your day off’ section hosts links to Channel 4’s NFL content along with a Spotify playlist and links to Channel 4’s 4oD.

Dave Ward, creative director of Realise, who collaborated on the campaign, explained: “We worked closely with the 4Creative team, and you can imagine some of the conversations. Turns out, we creatives have had a hangover or two in our time. The team here at Realise designed and built the responsive campaign site and we are really proud of it."

4creative are also responsible for the Super Bowl’s on-air campaign on Channel 4, which launched 23 January.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...