Old Spice launches viral web campaign
Deodorant brand Old Spice is back with its latest advertising campaign, a selection of prank websites which are set to go viral on social media.
These include a page for illegal ‘neck workouts’, spray tan parties and bargain tattoos, each of which presents the unwary web browser with an outrageous proposition - before falling away to reveal a video of the Old Spice man himself.
Other unlikely website creations include a page advertising solid gold bluetooth headsets, 100 per cent leather sheets and .
The ads have been devised by Wieden + Kennedy who seem to have cornered the market in creating off the hoof viral campaigns.