WPP’s Xaxis completes 24/7 Media merger and promotes Caspar Schlickum to CEO of EMEA
WPP’s programmatic trading desk Xaxis has completed its merger with publisher sales platform 24/7 Media which together manage a combined turnover of $750m (£457m) and 2,700 global clients.
The move, first revealed last December, has resulted in the dropping of the 24/7 Media brand, with the newly merged company to remain branded as Xaxis.
The newly combined company will be run by current Xaxis global CEO Brian Lesser, while founder, CEO and chairman of 24/7 Media David J Moore, will become Xaxis chairman.
Meanwhile Xaxis managing director for EMEA Caspar Schlickum has been promoted to the role of CEO of EMEA.
Existing global chief operating officer Mark Grether will remain in his role, with Christina Van Tassell becoming chief financial officer.
Paul Dolan will continue in his role as senior vice president, global business development.
Current regional managing directors for Xaxis - Michel de Rijk (APAC), Brian Gleason (North America) and Lucas Mentasti (Latin America) will continue to run their respective regions.
Global CEO Lesser said: “By consolidating both the buy and sell sides within a single platform we’re bringing advertisers and publishers closer together, enabling a more efficient marketplace for both brands and media owners.
“Publishers will be able to maintain better control of their inventory and advertisers will have more direct access to relevant, custom-developed audiences across an unparalleled universe of premium digital properties.”
As part of the transition, 24/7 Media’s Real Media Group's exclusive access to publisher inventory has been rebranded as the Xaxis Publisher Network.
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