Travelodge appoints CHI & Partners following £223m investment
Travelodge has appointed CHI & Partners to handle all above the line creative for its biggest media campaign to date, following a £223m investment.
The £15m campaign is set to launch in late spring, and will look to promote the brand investment programme, which saw a brand refresh and hotel refurbishment.
“We are pleased to have appointed CHI & Partners after a very competitive pitch process,” said Catriona Kempston, Travelodge sales and marketing director.
“This year, our key focus is to communicate the updated Travelodge experience following a £223m brand investment. This is our biggest media campaign to date and we are pleased to be working with two of the UK’s leading creative/media agencies, CPI & Partners and Initiative UK.”
Sarah Golding, CEO and Partner at CHI & Partners said: “We are thrilled to be working with such an ambitious brand and can't wait to get started."
In October 2013, Travelodge appointed Initiative UK to its media planning and buying account.
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