Provident appoints Banana Kick to oversee Bradford Bulls sponsorship
Provident Personal Credit has appointed Banana Kick to oversee its sponsorship of Super League side Bradford Bulls.
Personal loan company Provident signed a four-year deal to sponsor the Bulls in 2013 and Banana Kick has been tasked with activating the sponsorship, with the aim of engaging fans.
Provident’s senior sponsorship executive Paul Mitchell said: “We’re now approaching our second season as headline sponsor of the Bulls and we were looking for a partner agency who could not just help drive awareness of Provident Personal Credit but also create a real connection between our company and the club’s supporters.
“We were particularly impressed with Banana Kick’s record in experiential marketing and we’re really looking forward to engaging Bulls fans with a range of exciting activities.”
Banana Kick will also be looking to engage the local community, as well as Provident’s own staff.
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