Observer Ethical Awards 2014 'Be Better in This Life' motto comes alive in ad campaign from BBH London
The Observer Ethical Awards 2014, in association with Ecover, has engaged BBH London to bring its 'Be Better in This Life' motto to life with a playful print campaign.
The series of three press ads take a lighthearted look at the subject, implying that those who've left it too late to make ethical changes will be reincarnated as an insect.
Of the awards, founder Lucy Siegle said: "The UK is bursting
with brilliant ethical ideas. We’re world leaders in sustainability, from grassroots campaigns and education to scientific research. Tragically this doesn’t always get the air time it deserves. The purpose of the Ethical Awards is to make as much noise as possible to celebrate and support everyone involved in making ecological and social justice a reality in the UK."
Launched in 2005 the awards continue the Observer's history of supporting environmental and social justice, this year's motto 'Be Better in This Life' aims to inspire people to make ethical choices in their daily lives.
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Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New...
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