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Nielsen

European ad spend contracts a further 3.8%

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By John Glenday, Reporter

January 22, 2014 | 1 min read

European advertising spend bucked the global trend once again to record a 3.8 per cent dip over the first three quarters of 2013, although a relatively modest 0.4 per cent decline in the third quarter may show the market is finally bottoming out, according to nielsen’s quarterly Global Adview pulse report.

Europe’s travails contrast markedly with the rest of the world where advertising spend rose 3.2 per cent over the first three quarters and 3.2 per cent in the first quarter, driven primarily by 7 per cent year-on-year growth in the Asia-Pacific region during the first three quarters.

In North America meanwhile the market declined 1.3 per cent in the third quarter courtesy of a fall in political advertising, but still rose 1.7 per cent over the first three quarters as a whole.

In a statement Nielsen said: “With signs of optimism spreading within the global economy and Asia Pacific’s ad market gaining increased momentum, Nielsen will be watching to see if the global advertising market continues to pick up speed through the end of the year.”

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