Gina Collins leaves Coca-Cola to become chief marketing officer at Build-A-Bear Workshop
Build-A-Bear Workshop has hired Gina Collins as chief marketing officer, effective immediately.
Collins has been tasked with leading the marketing, public relations, entertainment and creative teams to drive sales growth and profitability.
She is now responsible for branding, marketing, public relations, creative, licensing and corporate sales and reports to Sharon John, CEO of Build-A-Bear Workshop.
"Gina has a wealth of experience in strategic marketing, interactive media, entertainment marketing and branding. I am thrilled to have her join our leadership team," said John. "Gina will help lead our company-wide focus to deliver sustainable profitable growth and will work closely with our in-house teams to continue to leverage the strength of the Build-A-Bear Workshop brand."
Collins joined the stuffed animals company having spent 15 years at Coca-Cola, where she most recently served as North American VP of entertainment marketing.