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EAT.

Eat looks to beat winter blues in #SoupBuddies campaign

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By Ishbel Macleod, PR and social media consultant

January 21, 2014 | 2 min read

Eat has launched #SoupBuddies, the first campaign created by Brave following the agency’s appointment.

Brave was recently hired by the company following a three way pitch to undertake its strategic and creative work.

Declan Garvin, senior account director for Brave, said: “Eat. has been on our high streets for 17 years and has over 113 shops but is now very much ready for the next stage of their brand journey. Our role as strategic and creative lead agency is to create a lasting brand proposition for the business to drive growth and deliver a clear message that truly differentiates from the competition.

“The first campaign, #SoupBuddies, provides a creative platform to inspire customers to come to Eat., grab a soup, maybe bring a buddy and beat the winter blues.”

It has also been confirmed that vocal harmony group “The SoupBuddies” (formerly known as The T Tones) will be entertaining customers at over 80 Eat. stores in London, Manchester and Birmingham as part of the campaign.

Sarah Doyle, brand director for Eat. said: “We are very excited to be working with Brave, with whom we share a passion and energy to make our much loved Eat. brand even more famous. They understand and believe in the food and menu development that make our brand unique in the food-to-go market and so are great partners to work with on our journey to further engage our current customers and to take the brand to new people and places.”

The campaign will appear in-store, online and via social media channels and will run until the end of February.

EAT.

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