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Channel 4 Crimson Hexagon Benefits Street

62% of social media users perceive Benefits Street as negative portrayal of the poor

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By Ishbel Macleod, PR and social media consultant

January 21, 2014 | 1 min read

Almost two thirds (62 per cent) of social media users perceive Benefits Street as negative portrayal of the poor, while 44 per cent live tweeted negative comments or shared negative jokes during the show, Crimson Hexagon has found.

The provider of social media intelligence analytics used its ForSight tool to discover that 124,784 UK tweets from the date the show aired on 6 January 2014 until its third episode broadcast last night (20 January), with 13 per cent of social media users expressing dislike for the show.

Meanwhile, two per cent of social media users discussing Benefits Street express a liking for the show, whilst seven per cent of the conversation is neutral with users sharing relevant news stories.

In terms of the politics of the benefits debate itself, it was discovered that 12 per cent of tweets express support for the benefit system, while five per cent express concern about fraud or are against benefits.

This follows a petition calling for the show to be canned.

Channel 4 Crimson Hexagon Benefits Street

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