Ryanair launches ‘We’re changing’ out-of-home campaign in London Underground
Ryanair has launched an out-of-home (OOH) campaign in London’s Underground network to promote its new direction, in which it pledges to make major changes and include better customer benefits and cheaper flights.
The budget airline has run an advert under the strapline ‘We’re Changing’ across the underground network touting some of the forthcoming changes such as lower fares, and a refreshed website.
The brand, which worked with Out of Home International on the campaign, will also use the adverts to promote key new features including new allocated seating and free second cabin bag luggage, while signposting 120 available routes from London Stansted Airport.
CEO of Out of Home International’s parent company Media Agency Group, Lee Dentith, said: “Targeting the tube network will have a significant impact on the London public, saturating daily commuting crowds and tapping into their post-Christmas blues with the opportunity to travel, reinforced by Ryanair’s new, user-friendly adjustments.”
The news follows the appointment of a new chief marketing officer – Kenny Jacobs – who Ryanair poached from comparison site Moneysupermarket. He will take up his new role on 31 January.
Last week Ryanair’s head of sales and marketing Peter Bellew undertook his first in a series of weekly Twitter chats with customers, which coincided with a TV ad (above) that aired in Ireland.