OnePiece invites customers to #HackTheSale with social campaign to drive down the cost of onesies
Norwegian jumpsuit clothing company OnePiece is inviting its customers to join together to help drive down the price its signature all-in-one with web app #HackTheSale.
By connecting to the app and sharing the #HackTheSale campaign on Facebook and Twitter, OnePiece fans will see a reduction in the online price of a Lusekofte Onesie which starts at £139.
Those who take part in will receive an email notification of the final knock-down price and a link to the online store.
“It's exciting to launch a campaign which is solely social; people collaborating together to get a good offer for everyone by giving us value in form of awareness. It's a win win,” said Ole Fjelberg, president and partner at OnePiece Jump in Ltd.
The #HackTheSale app, along with the social media strategy, was created by Harkable. Of the campaign, Harkable partner, Chris Harris, said: “This campaign gives a social media twist to the January sales, putting OnePiece’s web-savvy audience in charge of getting a great offer.”
The #HackTheSale app will be available from today (Monday 20 January) until Friday 31 January.
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