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OnePiece invites customers to #HackTheSale with social campaign to drive down the cost of onesies

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By Gillian West, Social media manager

January 20, 2014 | 2 min read

Norwegian jumpsuit clothing company OnePiece is inviting its customers to join together to help drive down the price its signature all-in-one with web app #HackTheSale.

By connecting to the app and sharing the #HackTheSale campaign on Facebook and Twitter, OnePiece fans will see a reduction in the online price of a Lusekofte Onesie which starts at £139.

Those who take part in will receive an email notification of the final knock-down price and a link to the online store.

“It's exciting to launch a campaign which is solely social; people collaborating together to get a good offer for everyone by giving us value in form of awareness. It's a win win,” said Ole Fjelberg, president and partner at OnePiece Jump in Ltd.

The #HackTheSale app, along with the social media strategy, was created by Harkable. Of the campaign, Harkable partner, Chris Harris, said: “This campaign gives a social media twist to the January sales, putting OnePiece’s web-savvy audience in charge of getting a great offer.”

The #HackTheSale app will be available from today (Monday 20 January) until Friday 31 January.

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