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And So to Bed awards TTMV its creative and media account

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By Jennifer Faull, Deputy Editor

January 20, 2014 | 1 min read

And So to Bed, the nationwide bedding retailer, has retained TTMV as its creative and media agency to support its winter campaign and launch its spring activity.

The newly formed agency – created from the merger of Twenty20 Media Vision and WFCA – has been briefed to handle a fully integrated creative campaign which includes ads, POS, emailing and online as well as store design.

Meanwhile media buying will specifically target consumers in national press, home interest magazines, online and via direct mail.

Raquel Cubillo, marketing manager at And So to Bed said: “And So to Bed’s premium positioning needs to come across in everything we do, targeting those who are familiar as well as new to the brand. We were impressed by TTMV’s strong retail experience, bespoke approach and multi-disciplinary team.”

B2B creative, media and digital activity targeting interior designers throughout 2014 is also planned.

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