19 January 2014 - 10:27am | posted by | 0 comments

Madonna insists use of #disnigga hashtag on Instagram was ‘a term of endearment’

Madonna insists use of #disnigga hashtag on Instagram was ‘a term of endearment’Madonna insists use of #disnigga hashtag on Instagram was ‘a term of

Madonna has apologised after posting – and then deleting – a picture of son Rocco on Instagram with the hashtag #disnigga was ‘a term of endearment’, adding that it was not meant as a racial slur.

The singer posted an image of her son Rocco boxing on Friday with the description "No one messes with Dirty Soap! Mama said knock you out! #disnigga", and then deleted it following a backlash from users.

Madonna apologised in a statement to the Associated Press, which read: "I am sorry if I offended anyone with my use of the N word on Instagram. It was not meant as a racial slur. I am not a racist. There's no way to defend the use of the word. It was all about intention.

"It was used as a term of endearment toward my son who is white. I appreciate that it's a provocative word and I apologise if it gave people the wrong impression."

This comes less than a month after Madonna berated the public to ‘get a sense of humour’ after she posted a picture of 13-year-old Rocco and his friends holding up a bottle of alcohol, saying that they were not drinking but were just having fun.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...