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Madonna insists use of #disnigga hashtag on Instagram was ‘a term of endearment’

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By Ishbel Macleod, PR and social media consultant

January 19, 2014 | 2 min read

Madonna has apologised after posting – and then deleting – a picture of son Rocco on Instagram with the hashtag #disnigga was ‘a term of endearment’, adding that it was not meant as a racial slur.

The singer posted an image of her son Rocco boxing on Friday with the description "No one messes with Dirty Soap! Mama said knock you out! #disnigga", and then deleted it following a backlash from users.

Madonna apologised in a statement to the Associated Press, which read: "I am sorry if I offended anyone with my use of the N word on Instagram. It was not meant as a racial slur. I am not a racist. There's no way to defend the use of the word. It was all about intention.

"It was used as a term of endearment toward my son who is white. I appreciate that it's a provocative word and I apologise if it gave people the wrong impression."

This comes less than a month after Madonna berated the public to ‘get a sense of humour’ after she posted a picture of 13-year-old Rocco and his friends holding up a bottle of alcohol, saying that they were not drinking but were just having fun.

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