Bugaboo appoints Apigee for app and API infrastructure
Bugaboo has announced the appointment of Apigee to provide the app and API infrastructure for its new digital platform, with the aim of making a faster shopping experience for customers. The pushchair manufacturer has also asked Apigee to establish a new developer portal that will make it easier for developers to build innovative apps that leverage the company’s digital assets, while also giving Bugaboo control and insight into API usage. “Leveraging Apigee gives our consumers a smooth, mobile shopping experience that is similar to the performance they can expect from our strollers. Also, it will give our retailers new opportunities to access Bugaboo tools and information,” said Ronald van Drunen, e-commerce director at Bugaboo. “We can finally combine technologies and realise new features, like the ability for a consumer to visually configure a Bugaboo stroller along with Bugaboo accessories before they add it to their cart or save it to their profile. This new digital platform will help our consumers to choose the right stroller and accessories that best match their lifestyle and buy the product from one of our selected retailers or online.” The company hopes that the development portal will provide Bugaboo with granular insights into everything occurring within its digital landscape.