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Coca-Cola denies report that it will spend £70m a year on Real Madrid stadium naming rights

Coca-Cola has denied a report that it is willing to pay Spanish giant football club Real Madrid around £70m a year to sponsor its football stadium.

Speaking to The Drum, a spokesperson for Coca-Cola said that there was “no truth” to the story run by the Daily Mail claiming that it was set to take the naming rights for the club stadium, the Bernabeu in an effort to fund its astronomical transfer fees.

The report also claimed that Microsoft was interested in the sponsorship deal also.

Last summer, Real Madrid spent a record £86m to bring Welsh International Gareth Bales to the club from Tottenham.

Stephen Lepitak

Hi - I'm the editor of The Drum - so give me a shout if you have any news, feature ideas, opinion insights or views or update me on then drop me a line.

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