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Coca-Cola denies report that it will spend £70m a year on Real Madrid stadium naming rights

Coca-Cola has denied a report that it is willing to pay Spanish giant football club Real Madrid around £70m a year to sponsor its football stadium.

Speaking to The Drum, a spokesperson for Coca-Cola said that there was “no truth” to the story run by the Daily Mail claiming that it was set to take the naming rights for the club stadium, the Bernabeu in an effort to fund its astronomical transfer fees.

The report also claimed that Microsoft was interested in the sponsorship deal also.

Last summer, Real Madrid spent a record £86m to bring Welsh International Gareth Bales to the club from Tottenham.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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