18 January 2014 - 8:20am | posted by | 0 comments

Coca-Cola denies report that it will spend £70m a year on Real Madrid stadium naming rights

Coca-Cola denies report that it will spend £70m a year on Real Madrid stadium naming rightsCoca-Cola denies report that it will spend £70m a year on Real Madrid
Coca-Cola denies report that it will spend £70m a year on Real Madrid stadium naming rights

Coca-Cola has denied a report that it is willing to pay Spanish giant football club Real Madrid around £70m a year to sponsor its football stadium.

Speaking to The Drum, a spokesperson for Coca-Cola said that there was “no truth” to the story run by the Daily Mail claiming that it was set to take the naming rights for the club stadium, the Bernabeu in an effort to fund its astronomical transfer fees.

The report also claimed that Microsoft was interested in the sponsorship deal also.

Last summer, Real Madrid spent a record £86m to bring Welsh International Gareth Bales to the club from Tottenham.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...