18 January 2014 - 8:20am | posted by | 0 comments

Coca-Cola denies report that it will spend £70m a year on Real Madrid stadium naming rights

Coca-Cola denies report that it will spend £70m a year on Real Madrid stadium naming rightsCoca-Cola denies report that it will spend £70m a year on Real Madrid
Coca-Cola denies report that it will spend £70m a year on Real Madrid stadium naming rights

Coca-Cola has denied a report that it is willing to pay Spanish giant football club Real Madrid around £70m a year to sponsor its football stadium.

Speaking to The Drum, a spokesperson for Coca-Cola said that there was “no truth” to the story run by the Daily Mail claiming that it was set to take the naming rights for the club stadium, the Bernabeu in an effort to fund its astronomical transfer fees.

The report also claimed that Microsoft was interested in the sponsorship deal also.

Last summer, Real Madrid spent a record £86m to bring Welsh International Gareth Bales to the club from Tottenham.

Don't miss out... Get your Marketing news by email

See all specialist newsletters

28 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Case Study | Building Blocks

20/08/2014
Building Blocks's Operations Director and Co-Founder, tell...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...