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Vimeo Crowdfunding

Vimeo to invest in boosting original film content with $500,000 marketing fund - if creators can first raise $10,000 in crowdfunding

By Angela Haggerty, Reporter

January 17, 2014 | 2 min read

Vimeo has set up a scheme whereby content creators who have raised $10,000 or more through crowdfunding can gain access to a $500,000 Audience Development Fund in return for exclusive debut distribution of their material on Vimeo on Demand.

Deal: Vimeo will offer financial support to aspiring filmmakers

Vimeo’s curation team will review potential films on crowdfunding platforms such as Indiegogo, Kickstarter and Seed&Spark. Once selected, creators will be granted a free one-year PRO account with Vimeo and access to the Audience Development Fund to help them market their projects.

In return, Vimeo will secure “an exclusive digital premiere window for distribution on Vimeo on Demnad”.

Greg Clayman, Vimeo general manager of audience networks, said: “Vimeo is committed to empowering filmmakers with the world’s best platform for direct distribution. While crowdfunding has changed the game in getting films made, Vimeo is taking the next step supporting filmmakers to get their work seen and purchased on Vimeo and across the web.

Vimeo has an audience of more than 149 million monthly unique users and its Video On Demand service allows PRO subscribers to sell work on their own terms.

The news follows the digital premieres of 13 films that were first shown at the Toronto International Film Festival earlier this month after Vimeo offered similar financial support in exchange for exclusive distribution on Vimeo on Demand.

Vimeo Crowdfunding

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