Polish social media group Socializer acquired by Isobar
Polish social media group Socializer has been acquired by the Dentsu Aegi Network for integration into its Isobar brand.
Acquisiton: Socializer will be integrated into Isobar brand
The group was founded in 2011 and incorporates three brands, Socializer, Lubie and Socialformance, which provide services ranging from strategy development to paid advertising, research and performance analytics tools.
Nigel Morris, CEO of Dentsu Aegis Network, Americas and EMEA, said: “Poland is one of the fastest growing markets in Europe.
“With a stable economic situation and dynamic growth in digital and online media spending, there are unprecedented opportunities for delivering communications which are ‘reinventing the way brands are built’.
“Dentsu Aegis Network in Poland has built its leading position on the basis of an experienced management team, the diversity of digital capabilities and the quality of work. The acquisition of Socializer will extend our services further and strengthen business collaboration delivered on a global scale.”
Clients of the Socializer group include H&M, Microsoft, Avon, Bacardi, Play and Red Bull Mobile. Socializer CEO Lukasz Misiukanis will hold the position of vice-president of Isobar Poland and continue to lead his team as social and media director at Isobar Poland.
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