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Confused.com MoneySupermarket

Moneysupermarket brings in Confused.com's head of content and PR Sharon Flaherty

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By Stephen Lepitak, -

January 17, 2014 | 3 min read

Moneysupermarket (MSM) has poached the head of content and PR from rival price comparison site Confused.com, Sharon Flaherty, to take on the role of group head of PR and Social Media.

Flaherty, who has spent the last four-and-a-half years at Confused.com, was responsible for leading and developing the consumer facing marketing communication channels, including content marketing, PR, social media, search activity.

In her new role, which she took up this week, Flaherty will work across both Moneysupermarket.com and its travel brand Travelsupermarket.com, where she will develop a heavier digital outlook for its communications activity.

Speaking to The Drum, Flaherty explained that working on the travel brand was a particular incentive for her move.

“MSM is a household brand that genuinely believes in saving people money and getting people good deals. This desire is so visible throughout the whole company and that self-belief is refreshing. It really wants to champion the consumer and fight for them and that was a real attraction.”

Of Travelsupermarket.com, she explained that the brand had a great deal of potential and it could be “a lot of fun” attempting to make it front of mind with consumers.

“I think there is so much that can be done here with digital PR and social to build the travel brand and I'm really excited about doing more daring things with TSM communications to help make it the go to travel brand,” she continued.

“I'll be looking to bring a digital approach and way of thinking to the marketing department. I want to ensure we are maximising every communication channel we have available to us to reach our customers and those who are yet to be our customers to connect with them better.

“Building diversified communications strategies around brands is crucial for retention but also for finding ways to become less reliant on Google.”

Meanwhile, it has been reported that MoneySupermarket's chief marketing officer, Kenny Jacobs is to leave after a year in the role.

Earlier this week, Moneysupermarket.com revealed that it expected to see an increase in revenue by 10 per cent to £225.5m when it releases its full year figures for 2013 on 4 March, with adjusted EBITDA expected to have grown by 26 per cent to £84m.

Confused.com MoneySupermarket

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