Google vows to improve advertising experiences by putting surveys on ads that users mute
Google announced today its plans to introduce in ad surveys to find out why people don’t want to view an ad.
It follows an update last year that saw a small [X] mute control button placed in the top right hand corner of most of its Display ads, giving users the ability to control ads they no longer wished to see.
Now, it will be introducing a series of short surveys (pictured) in English-speaking countries which will appear after an ad is muted.
“These surveys will help us understand why users mute ads, serve better ads to users, spot publishers and advertisers in violation of Google’s policies, and help improve ad and placement quality for the broader advertising ecosystem,” the company said in a blog post.
“Investing in ad controls with tools like Ads Settings and Mute This Ad enables us to deliver better experiences for users and better results for advertisers and publishers.”
It comes the same day as Google revealed the steps it took to remove bad ads and advertisers from its systems in 2013.
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