Marketing can change the world

Creative Works: Vote for your favourite, winners to be featured in 5 February issue of The Drum

The Drum brings you a round-up of some of the latest interesting Creative Works.

Every week The Drum publishes a selection of new Creative Works.

You can vote for the work you like best with the winner to feature in the next issue of The Drum (5 February) in the Creative Works spread. Other popular entrants will also be considered for the print edition. Submit your vote before Monday 27 January to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact

BBH London: Unilever AXE Peace

Brand: Unilever AXE (Known as Lynx in the UK)

Title(s): AXE Peace ‘Call to Arms’ (SuperBowl Campaign)

Agency: BBH London

Agency Website:

BBH Deputy Executive Creative Director: David Kolbusz

BBH Creative Team: Daniel Schaefer and Szymon Rose, Jack Smedley and George Hackforth-Jones

Additional Credits: BBH Product Designer: Rosie Arnold

BBH Strategic Business Lead: Ngaio Pardon

BBH Team Director: Heather Cuss

BBH Team Manager: Amy Forster

BBH Strategy Director: Agathe Guerrier

BBH Strategist: Shadi-Sade Sarreshtehdarzadeh, Tom Callard

BBH Product Design: Rosie Arnold

BBH Producer: Ryan Chong

BBH Assistant Producer: Laura Graham

Production Company: MJZ

Director: Rupert Sanders

Executive Producer: Debbie Turner

Producer: Laurie Boccaccio

DoP: Greg Fraser

Post Production: Iwan Zwarts @ The Mill

Editor/Editing House: Neil Smith @ Work Post, London

Sound: Will Cohen @ String & Tins and Factory Studios

BBH Producer: Sally Green

Photographer: Jean-Yves Lemoigne

Model Builders: New Deal Studios

Published: January 2014

Short Rationale (optional): To launch the new 2014 AXE variant, AXE Peace, BBH London has created a ground-breaking campaign that gives girls and guys a way to help shape the world they will inherit. AXE has always been about bringing people together, but this time the brand hopes to use this message for good to promote positive change.

Based on the insight that guys are less aggressive when they’re in love, the campaign considers whether the world would be a more peaceful place if more people were in love. The result is an epic campaign which aims to aims to bring young people across the world together to make love, not war.

The film, ‘Call to Arms’, was shot by award-winning director Rupert Sanders and will launch in the US during the Super Bowl on 2nd February. The film is accompanied by print, digital, mobile and out of home campaigns, as well as a series of local initiatives around the world that aim to help young people take action for peace.

As part of the campaign, AXE has partnered with Peace One Day, an international non-profit organisation that drives awareness for and action on Peace Day (21 September 2014), an annual day of non-violence and ceasefire unanimously adopted by all United Nations member states.

RBH: RBH recruitment Advertising

Brand: RBH recruitment Advertising

Title(s): Automotive Master Mind

Headline and copy text (in English): Automotive Master Mind Wanted

Agency: RBH, Meriden, West Midlands, United Kingdom

Agency website:

Creative Directors: Stuart Jackson/Mike Kalin

Art Director: Stuart Jackson

Copywriter: Mike Kalin

Published: November 2013

Short rationale (optional):

Automotive Mastermind Wanted

Last year, RBH was enormously proud to be appointed as the dealer marketing agency for Peugeot UK. Of course that meant getting a few extra hands on-deck. So we created this simple execution to appeal for the very best automotive talent, whilst underlining our creative credentials.

Interabang: Royal Mail Classic Children’s TV stamps

Brand: Royal Mail

Title(s): Classic Children’s TV stamps

Agency: Interabang, London, UK

Agency website: http://

Creative Directors: Adam Giles and Ian McLean

Additional credits: Andy Pandy Ben Productions LLC; Ivor the Engine and Bagpuss 2014 Smallfilms Ltd and Peter Firmin; Dougal, The Magic Roundabout Serge Danot; Windy Miller, Camberwick Green Gordon Murray (Trumptonshire) Ltd; Mr Benn 2013 David McKee/Licensed by Clive Juster & Associates; Great Uncle Bulgaria, The Wombles WCH Ltd; Paddington Bear P & Co Ltd 2013; Postman Pat 2014 Woodland Animations Ltd, a division of Classic Media UK Limited. Licensed by Classic Media Distribution Limited. Original writer John Cunliffe. All rights reserved; Bob the Builder 2014 HIT Entertainment Limited and Keith Chapman; Peppa Pig ABD Ltd/Ent. One UK Ltd 2003; Shaun the Sheep Aardman Animations Ltd 2014

Published: January 2014

Short rationale (optional): Twelve stamps that celebrate twelve pioneering children’s TV characters from the past 60 years, on the occasion of Bagpuss’s 40th anniversary and the 50th of The Magic Roundabout.

M&C Saatchi: UK Government – National Fraud Authority & Action Fraud 'Be Cyber Streetwise' campaign

Brand: UK Government – National Fraud Authority & Action Fraud

Title(s): Be Cyber Streetwise

Agency: M&C Saatchi

Agency Website:

Art Director: Phil Reedy

Copywriter: Matt Beaumont

Additional Credits: Planner: Dan Izbicki

Media Agency: M4C

Media Planner: Greg Truzynski

Production Company: Picasso Pictures

Animator: Steve May

Published: January 2014

Short Rationale (Optional): Change the way people protect themselves while shopping, banking or socialising online.

AMV BBDO: Guinness 'Sapeurs' TV commercial

Brand: Guinness

Title(s): Sapeurs

Agency: AMV BBDO

Agency Website:

Executive Creative Director: Dave Buchanan

Art Director: Nadja Lossgott

Copywriter: Nicholas Hulley

Additional Credits: Agency Planner: Tom White, Steve Hopkins, Rory Gallery

Agency Account Man: MP: Michael Pring

BAD: Tom Bedwell

AD: Amber Glenister

AM: Laura Balfour, Giulia Watson

AE: Oliver Short

TV Producer: TVC – Senior Producer: Sara Flood

Documentary – Senior Producer: Yvonne Clayton

Production Assistant: Jessica Tranfield

Media Agency: Carat

Published: January 2014

Short Rationale (optional): Following on from the recent ‘Basketball’ ad, the new ad builds on the iconic beer brand’s platform of celebrating people with extraordinary integrity and character.

Created by Abbott Mead Vickers BBDO and directed by Nicolai Fuglsig, the new advert uses real people in real situations and features the ‘society of elegant persons of the Congo’, otherwise known as the ‘Sapeurs’.

The ‘Sapeurs’ is a group of refined gentlemen from Brazzaville, the capital of the Republic of Congo, who have a deep-rooted pride in their aspirational culture. Their life is not defined by occupation or wealth, but by respect, a moral code and a desire to inspire others through their style and attitude. Their focus isn’t on the fabric or cost of the suit but the worth of the man inside it.

ButterflyCannon: Glenmorangie Companta design

Brand: Glenmorangie Companta

Title(s): ButterflyCannon: Glenmorangie Companta

Headline and copy text (in English): ButterflyCannon create packaging design for Glenmorangie’s fifth annual Private Edition release, Companta.

Agency: ButterflyCannon, London, UK

Agency website:

Creative Director: Jon Davies

Published: January 2014

Short rationale (optional): The design was inspired both by the beautiful vaulted cellar ceilings, and the union of the vineyards and people that together help to create this rare and special whisky. In his quest for perfection, Glenmorangie’s Director of Whisky Creation Dr Bill Lumsden, was inspired by those he has met during his travels to the most renowned Burgundy vineyards. He has attributed this whisky, that speaks of a celebration of kindred spirits, to them and their shared philosophy of the pursuit of perfection.

Derek Ruediger, Brand Manager at Glenmorangie comments, “As we proceed with our fourth year working with ButterflyCannon we are thrilled to begin with the release of this exciting design for our fifth Private Edition. ButterflyCannon have brought the warmth and depth of the whisky and its story to life in their packaging design whilst creating a beautiful reference to the wine cellars of France.”

Jon Davies, Creative Director at ButterflyCannon adds, “It has been a pleasure transforming the unique story of this Glenmorangie expression. Creating a design that took inspiration from a product truth and symbolised the coming together of friends was a wonderful challenge.”

The release of Glenmorangie Companta has been eagerly awaited following the huge success of last year’s release, Glenmorangie Ealanta, named ‘2014 World Whisky of the Year’ by Jim Murray. The new release will be available globally as from January 2014.

Pentagram New York: Saks Fifth Avenue 'LOOK'

Brand: Saks Fifth Avenue

Title(s): LOOK

Agency: Pentagram New York

Agency Website:

Project Team: Partner-in-charge and designer: Michael Bierut;

Designer: Jesse Reed

Published: 2013

Short Rationale (optional): The Fall 2013 campaign for Saks Fifth Avenue showcases the luxury retailer as the ultimate place for fashion discovery. Designed by Pentagram’s Michael Bierut and team, the campaign uses the word “LOOK” as a bold, attention-getting graphic motif that invites shoppers to explore the store and its style. The “LOOK” wordmark was designed as custom typography and appears in the signature black and white of the store identity. Repeated as a pattern on shopping bags and catalogues, the simple, geometric letterforms become a highly graphic texture that literally makes you look. In keeping with the theme of discovery, the letters can be used as mini-portals to focus on clothes, jewellery and accessories. Some letters are die-cut on catalogue covers to show a peek of the first page inside; other applications place images within the letterforms, for a closer look. For the designers, the challenge of the Saks seasonal campaigns is they must coordinate with the store’s overall identity; a “LOOK” bag still has to read as a Saks bag. This usually means that, in addition to being black and white, the designs are modular, and often based in squares like the master identity. The campaigns must also serve as a frame for a wide range of specific merchandise, including single items and groups of items; and in different contexts, like print, advertising, and in-store merchandising. This often leads to simple motifs that can withstand an endless range of applications. Previous campaigns have used objects, arrows, the store’s Twitter handle, and flowcharts. For the new campaign, Bierut and his team had the added challenge of coming up with another way to design the word “LOOK,” having previously solved this problem for the New York City Department of Transportation.

Leo Burnett: McDonald’s 'The Bobbing Heads of Swindon' advert

Brand: McDonald’s

Title(s): The Bobbing Heads of Swindon

Agency: Leo Burnett

Agency Website:

Executive Creative Director: Justin Tindall

Creative Director: Adam Tucker, Tony Malcolm, Guy Moore

Art Director: Phil Deacon

Copywriter: Sabina Kelly

Additional Credits: Planner (creative agency) Sarah Sandford, Josh Bullmore

Account Team: Emily Somers, Sarah Coleman, Chris Ferguson

Media agency: OMD UK

Planner (media agency): Faye Gilman

TV Producer: Michelle Hopkins

Production Company: Academy

Director: US (Chris Barrett & Luke Taylor)

Editor: Tim Hardy at Stitch

Post-production: MPC

Audio post-production: Sam Robson at Factory

Published: January 2014

Bluemarlin: Saffola brand identity

Brand: Saffola

Title(s): Bluemarlin designs new packaging for Saffola Oats Franchise

Agency: Bluemarlin, Bath, UK

Agency website:

Creative Director: Simon Pendry

Illustrator: Anne Rowe

Published: January 2014

Short rationale (optional): Bluemarlin focused on clearly defining a visual space that Saffola would own. The shape of the previous logo, which represented care, has been opened up and now takes more prominence on the pack. Created with thin golden ribbons and featuring bursting rays of sunshine, it conveys the optimism of the brand whilst delicious photography of the product provides taste appeal. These elements work together to create an emotional connection with consumers, assuring them that with Saffola, they can nurture and love their families well.

This universal symbol has also been elevated to prominence in Saffola’s new light-weighted tub of oats. Far removed from the industrial tubs Saffola used previously, the ergonomic structure features an impactful red heart at the centre of the pack, reflecting the brand’s premium offering and health benefits.

Coca-Cola and JWT: World Cup 2014 special edition interactive mini bottles

Brand: Coca-Cola

Title(s): World Cup 2014 special edition interactive mini bottles

Agency: Designed by Coca-Cola with print and broadcast campaign from JWT

Published: January 2014

Short Rationale (optional): With the World Cup 2014 almost upon us and the folks at Coca-Cola have just released 18 special edition interactive mini bottles in order to celebrate the forthcoming event. The designs represent World Cup countries from the past, such as Argentina and Japan and the future, including Brazil, Russia and Qatar.

The bottles are interactive but contain no actual soda in them. Coca-Cola fans can however use Facebook or iPhone and Andriod apps to create special messages and avatars that can be delivered to other bottle owners. The markers on the bottles activate augmented reality animations when held up to camera smartphones.

JWT are running a broader print and broadcast campaign backing the interactive designs.

The One Off: Primark 'spring 2014' campaign

Brand: Primark

Title(s): Spring 2014

Agency: The One Off

Agency Website:

Photographer: Rhys Frampton

Additional Credits: Videography: Two Wheel Trike

Published: January 2014

Short Rationale (optional): The new spring campaign for Primark is all about updating your SS14 wardrobe with the season’s must haves. Simple backgrounds of painted brick walls and white wash wooden flooring and a mixture of model and still life photography help hero the key prints, colours and shapes for spring. The flashes of colour used in the hair and make-up were heavily inspired by the season’s trends. The campaign videos’ also emulates the season’s key trends and uses a mixture of video and still photography, with the still shots being crafted into short stop-motion videos.

Heehaw Digital: The Real Mary King’s Close 'Imagine' campaign

The Real Mary King's Close from Continuum Leading Attractions on Vimeo.

Brand: The Real Mary King’s Close

Title(s): Imagine Campaign

Headline and copy text (in English): Imagine... What their lives were like

Agency: Heehaw Digital, Edinburgh and London, UK

Agency website:

Head of Design: Will Price

Senior Designer: Conan Johnston

Lead Developer: Jon Ward, Artiphex

Account Director: Rebecca Mackenzie-Smith

Account Manager: Maria Paterson

Campaign Photographer: Matt Davis

Additional credits: Photography: Gary Doak

Additional credits: Craig Miller, The Real Mary King’s Close

Video Producer/Director: Toby Trueman

Director of Photography: Steven Ferguson

Editors: Robbie Dickson & Drew Gibson

Published: Dec 2013

Short rationale (optional): We are very excited to have just completed a full campaign for one of Edinburgh’s top attractions, The Real Mary King’s Close. A historic 16th – 18th century attraction situated underground, just off the Royal Mile.

The campaign invites visitors to imagine what life must have been like during the 16th – 18th century, using a series of biographical portraits of the historical figures played by the team at the visitor attraction. The campaign included an audio video installation, outdoor advertising and a new campaign focused web experience.

JWT: Army 'More than meets the eye' creative

Brand: Army

Title(s): More than meets the eye

Agency: JWT


Executive Creative Director: Russell Ramsey

Creative Directors: Olly Robinson and Paul Rizzello

Additional Credits: TV Producer: Rebecca Hunter

Planner (creative agency): Neil Godber

Business Director: Michael Abbott

Account Director: Melisa Pike

Media agency: Mediacom/M4C

Media planner: Louise Goodman (Business Director)

Director: Jake Nava

Production Company: Cherry

Editor: Julia Knight (Cut & Run)

Sound: Sam Ashwell (750mph)

Post Production: MPC

Flame Lead: Dan Sanders

Colorist: Jean Clement-Soret

Producer: Benedict Cooper

Published: January 2014

Short Rationale (optional): The Campaign idea is ‘More than Meets the Eye’. British beatboxer; Faith SFX, who is known for his collaborations with Plan B, provided all the sound effects as well as the track. Also, the VO is done by Rachel Clutterbuck who is a JWT Project Manager but also a Second Lieutenant in the Reservists.

Robot Food: Livewell branding, design & website

Brand: Livewell

Title(s): Branding, design & website

Agency: Robot Food, Leeds, UK

Agency website:

Creative Director: Simon Forster

Art Director: Mike Johns

Copywriter: Natalie Woodhead

Illustrator: Mike Johns

Published: January 2014

Short rationale (optional): Traditional vending machines have only ever been good for quick, sugary fixes and less-than-appealing drink options. No longer. This is a new era for convenient drinks and snacks, and a new brand called Livewell is setting the standard with a name, identity, design and website created by branding specialists Robot Food.

Robot Food was appointed due to the agency’s experience developing contemporary, lifestyle food and drink brands.

Publicis Conseil: Coke Zero 'Just Add Zero'

Brand: Coke Zero

Title(s): Just Add Zero

Headline and copy text (in English): Coke Zero: Just Add Zero

Agency: Publicis Conseil, Paris, France

Agency website:

International Creative Director: Steve O’Leary

Art Director and Copywriter: Meric Settembre

Worldwide Account Director: Cécile Lejeune

Account managers: Philippe Martin-Davies, Andrei Cojocaru

Additional credits: Director: Nima Nourizadeh

TV production (Prodigious): Pierre Marcus, Guillaume Delmas

Soundtrack production (Prodigious): Boris Jeanne

Production Company: Partizan

Producer: Frederic Genest

Post-production supervisor: Pierre Arthur Goulet

Cinematography: Alex Lamarque

Editor: Dan Sherwen

Music composed by: Diplo

Remix by: Fat Rat (“Set it Off”)

Published: Month, Year: January 2014

Short rationale (optional): This campaign is designed to establish COCA-COLA as an icon to a new generation. We’re marking a new edgier direction for Coke Zero with the “Just Add Zero” platform, which we believe is a life philosophy.

Shed Brand Innovation: Wicked & Wonderful chocolate brand launch

Brand: Wicked & Wonderful

Title(s): Brand launch for Wicked & Wonderful chocolate

Headline and copy text (in English): Wicked & Wonderful identity, packaging and chocolate all designed by agency Shed Brand Innovation

Agency: Shed Brand Innovation, Birmingham, England

Agency website:

Creative Director: Paul Connop, Angelique Green

Art Director: Paul Connop, Angelique Green

Copywriter: David Green

Photographer: Paul Connop

Photo shoot Art Direction: Stu Ruff

Published: December 2013

Short rationale (optional): Explore the Wicked & Wonderful side of life with premium hand crafted chocolate of both persuasions.

DDB Canada: 'Gossip Today'


Title(s): Gossip Today

Agency: DDB Canada

Agency Website:

Chief Creative Officer: Kevin Drew Davis

Executive Creative Director: Denise Rossetto, Todd Mackie

Creative Director: Paul Wallace

Art Director: Rebecca May

Copywriter: Domenique Raso

Additional Credits: Designer: Italo Siciliano

Agency Producer: Andrew Schulze

Account Team: Cathy Grendus, Account Director; Dina Garay, Account Coordinator

Strategy: Lisa Hart

Information Architect: Dale McRae

Social Media Strategy: Lisa Hart, Dino Demopoulos

Media Company: OMD

Production Company: Cornerstore

Director: Jorn Haagen

Director of Photography: Jorn Haagen

Cameraman: Jorn Haagen

Executive Producer: Jennie Montford

Line Producer: Todd Huskisson

Post-Production Company: School

Editor: Brian Wells

Online Company: AXYZ

Online Producer: Jenna Craig

Online Editor: Ron Dubuc

Colour: Alter Ego

Colourist: Eric Whipp

Audio House: RMW Music

Audio House Producer: Dustin Anstey

Audio House Producer: Jeff Cohen

Documentary Director: Peter Andrew

Published: January 2014

Short Rationale (optional): WoodGreen Community Services, one of Toronto’s largest social services agencies, has launched a thought-provoking communications campaign challenging people to care about those living in poverty as much as they care about celebrities.

This pro-bono campaign, developed by DDB Canada’s Toronto office, aims to rally support for struggling single mothers and WoodGreen’s Homeward Bound program. Unique in Canada, this award-winning program helps homeless or inadequately-housed single mothers earn a tuition-paid college diploma, start a career and achieve economic self-sufficiency.

Story UK: Scotch Malt Whisky Society membership case revamp

Brand: The Scotch Malt Whisky Society

Title(s): Scotch Malt Whisky Society membership case revamped by Story

Agency: Story UK, Edinburgh, Scotland

Agency website:

Creative Director: Dave Mullen

Art Director: Sheryl Newsome

Copywriter: Olivia Donaldson and Ailsa Veitch

Illustrator: Joe Wilson

Additional credits: We Are Frank

Published: January 2014

Short rationale (optional): Joining The Scotch Malt Whisky Society is just the beginning of an ever-changing sensory adventure. As a member you get to sample and buy some truly exquisite single cask spirits, participate in unique and enlightening tasting events and meet some incredible people. Those experiences are something we wanted to convey from the outset with this deluxe membership case. It contains a whisky journal, a welcome letter, three one of a kind whiskies and a £10 voucher towards their first purchase, all contained within one beautifully curious, colourful, multi-layered clamshell case.

Feref: London’s Air Ambulance 'Blood Thames'

Brand: London’s Air Ambulance

Title(s): Blood Thames

Headline and copy text (in English):

In an emergency there’s only one air ambulance for the people of London.

We need help to save more lives.

Please donate at

Agency: Feref, London, UK

Agency website:

Creative Director: Phil Bird

Art Director: Terry O’Neill

Copywriter: Ben Markey

Additional credits: Animation produced by Art & Graft

Published: January 2014

Short rationale (optional): London’s Air Ambulance, the charity that provides emergency trauma care to Londoners, is celebrating its 25th anniversary this year. They are fundraising for an additional helicopter and more pilots. This will allow them to reach 400 further emergencies each year.

They were selected as Ocean Outdoor’s charity of the year and as part of this were offered free placements on digital screens across London. After offering pro-bono creative, Feref was briefed to create a hard-hitting concept to run initially as a digital outdoor campaign, but also in press and online.

The final concept, titled ‘Blood Thames’, is deliberately shocking and designed to hit home that London’s Air Ambulance is a charity that needs the help of Londoners to help save more Londoners. The fact that there is currently only one helicopter for the whole of London is something that Londoners need to know!

Joe Public Amsterdam: Hi-Tec Sports The Evergrowing Monster

Brand: Hi-Tec Sports

Title(s): The Evergrowing Monster

Agency: Joe Public Amsterdam

Agency Website:

Art Director: Matthijs Groos

Copywriter: Maarten van Kempen

Illustrator: Stephen Millingen

Published: January 2014

Short Rationale (optional): The Evergrowing Monster, created by an illustrator for Disney, will tell the Big-Fit System story to both consumers and retailers through a multifaceted campaign.

Hi-Tec Sports, the global sports and outdoor company, is launching a new storytelling campaign for 2014 that highlights its revolutionary Big-Fit System —a volume adjusting technology— which allows its kids’ shoes to grow with its wearers.

B&B studio: Cuckoo naming, brand creation, identity design, packaging design

Brand: Cuckoo

Title(s): Bircher Muesli

Agency: B&B studio, London, UK

Agency website:

Creative Director: Shaun Bowen

Copywriter: Lisa Desforges

Photographer: Andy Grimshaw

Additional credits: Design team: Jamie Nash, Claudia Morris

Account Management: Kerry Plummer

Published: 2013

Short rationale (optional): The Modern Muesli

On-the-go bircher muesli Cuckoo is a wholesome blend of jumbo oats, yoghurt and fruit, inspired by the healthy Swiss lifestyle, but characterised by a range of innovative and adventurous flavours.

Inspired by Swissness, but keen to avoid Alpine nostalgia, we worked to a Modern Swiss design essence, first creating the name Cuckoo, then experimenting with graphic pack designs for a contemporary poster-style look. The final logo includes a stylised C and K to form a subtle graphic cuckoo, while the negative space of the K is reproduced as a die-cut on pack revealing the layered product inside. The innovative nature of the product is highlighted by the strapline ‘the modern muesli’, and the depiction of ingredients in a unique and contemporary multi-layered photographic style.

TODA: AIGA and Tattly

Brand: AIGA and Tattly

Title(s): AIGA featuring Tattly

Description: TODA recently collaborated with AIGA, the professional association for design, and influential designer Tina Roth Eisenberg of swissmiss, Studiomates, TeuxDeux, CreativeMornings, and Tattly, to concept a new line of temporary tattoos. The Tattlys, drawn in the old-school flash style, reflect AIGA's mission to facilitate dialogue and cooperation within the design world. Tina hosted TODA at Studiomates for a shoot featuring the new tattoos positioned on Tina herself to be featured on the new AIGA membership renewal post card. TODA was thrilled to work with Tina, the Tattly team, and photographer Julia Robbs, who captured the temporary tattoo magic beautifully.

Agency: TODA, NYC, USA

Agency website:

Creative Director: Marcos Chavez / Tina Roth Eisenberg

Designers: Melissa Showalter, Stine Nielsen, Hua Shu

Photographer: Julia Robbs

Nonprofit client: AIGA

Published: December 2013

Brainbox Design: oBoticário Intense PopColors packaging and branding

Brand: oBoticário

Title(s): Intense PopColors packaging and branding

Agency: Brainbox Design, Curitiba, Brazil

Agency Website:

Creative Director: Mark Minini

Additional Credits: Design: Jeferson Moraes Silveira, Luciana Cabral, Eduardo Heideke, Bruna Fraga, Simone Pereira Souza

Writing: Elisa Robeiro and Ilane

Text Finalized: John Machado

Treatment: May Gabriela, Fernanda Zanini and Maryane Colombo

Approval: Patricia Della Coletta Scholz, Ricardo Gritsch Fabiana Paschotto and Paula Graciella Mazuco

Published: 2013

Short Rationale (optional): Intense PopColors from oBoticário is made for young women. The packaging features a palette of vibrant colours and modern design. The design was inspired by the explosion of colours in the new collection.

Gillian West

Gillian West manages the Creative Works section of The Drum covering weekly round-ups, Ad of the Day, Creative Work of the Week and Creative Work of the Month.

All by Gillian