20 January 2014 - 12:07pm | posted by | 0 comments

Creative Works: Vote for your favourite, winners to be featured in 5 February issue of The Drum

The Drum brings you a round-up of some of the latest interesting Creative Works.

Every week The Drum publishes a selection of new Creative Works.

You can vote for the work you like best with the winner to feature in the next issue of The Drum (5 February) in the Creative Works spread. Other popular entrants will also be considered for the print edition. Submit your vote before Monday 27 January to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact gillian.west@thedrum.com

Creative Review: 

BBH London: Unilever AXE Peace

Brand: Unilever AXE (Known as Lynx in the UK)
Title(s): AXE Peace ‘Call to Arms’ (SuperBowl Campaign)

Agency: BBH London
Agency Website: http://www.bartleboglehegarty.com
BBH Deputy Executive Creative Director: David Kolbusz
BBH Creative Team: Daniel Schaefer and Szymon Rose, Jack Smedley and George Hackforth-Jones
Additional Credits: BBH Product Designer: Rosie Arnold
BBH Strategic Business Lead: Ngaio Pardon
BBH Team Director: Heather Cuss
BBH Team Manager: Amy Forster
BBH Strategy Director: Agathe Guerrier
BBH Strategist: Shadi-Sade Sarreshtehdarzadeh, Tom Callard
BBH Product Design: Rosie Arnold
BBH Producer: Ryan Chong
BBH Assistant Producer: Laura Graham
Production Company: MJZ
Director: Rupert Sanders
Executive Producer: Debbie Turner
Producer: Laurie Boccaccio
DoP: Greg Fraser
Post Production: Iwan Zwarts @ The Mill
Editor/Editing House: Neil Smith @ Work Post, London
Sound: Will Cohen @ String & Tins and Factory Studios
BBH Producer: Sally Green
Photographer: Jean-Yves Lemoigne
Model Builders: New Deal Studios
Published: January 2014
Short Rationale (optional): To launch the new 2014 AXE variant, AXE Peace, BBH London has created a ground-breaking campaign that gives girls and guys a way to help shape the world they will inherit. AXE has always been about bringing people together, but this time the brand hopes to use this message for good to promote positive change.
Based on the insight that guys are less aggressive when they’re in love, the campaign considers whether the world would be a more peaceful place if more people were in love. The result is an epic campaign which aims to aims to bring young people across the world together to make love, not war.
The film, ‘Call to Arms’, was shot by award-winning director Rupert Sanders and will launch in the US during the Super Bowl on 2nd February. The film is accompanied by print, digital, mobile and out of home campaigns, as well as a series of local initiatives around the world that aim to help young people take action for peace.
As part of the campaign, AXE has partnered with Peace One Day, an international non-profit organisation that drives awareness for and action on Peace Day (21 September 2014), an annual day of non-violence and ceasefire unanimously adopted by all United Nations member states.

RBH: RBH recruitment Advertising

RBH: RBH recruitment Advertising

Brand: RBH recruitment Advertising
Title(s): Automotive Master Mind
Headline and copy text (in English): Automotive Master Mind Wanted

Agency: RBH, Meriden, West Midlands, United Kingdom
Agency website: http://www.rbh.co.uk/
Creative Directors: Stuart Jackson/Mike Kalin
Art Director: Stuart Jackson
Copywriter: Mike Kalin
Published: November 2013
Short rationale (optional):
Automotive Mastermind Wanted
Last year, RBH was enormously proud to be appointed as the dealer marketing agency for Peugeot UK. Of course that meant getting a few extra hands on-deck. So we created this simple execution to appeal for the very best automotive talent, whilst underlining our creative credentials.

Interabang: Royal Mail Classic Children’s TV stamps

Interabang: Royal Mail Classic Children’s TV stamps

Brand: Royal Mail
Title(s): Classic Children’s TV stamps

Agency: Interabang, London, UK
Agency website: http:// www.interabang.uk.com
Creative Directors: Adam Giles and Ian McLean
Additional credits: Andy Pandy Ben Productions LLC; Ivor the Engine and Bagpuss 2014 Smallfilms Ltd and Peter Firmin; Dougal, The Magic Roundabout Serge Danot; Windy Miller, Camberwick Green Gordon Murray (Trumptonshire) Ltd; Mr Benn 2013 David McKee/Licensed by Clive Juster & Associates; Great Uncle Bulgaria, The Wombles WCH Ltd; Paddington Bear P & Co Ltd 2013; Postman Pat 2014 Woodland Animations Ltd, a division of Classic Media UK Limited. Licensed by Classic Media Distribution Limited. Original writer John Cunliffe. All rights reserved; Bob the Builder 2014 HIT Entertainment Limited and Keith Chapman; Peppa Pig ABD Ltd/Ent. One UK Ltd 2003; Shaun the Sheep Aardman Animations Ltd 2014
Published: January 2014
Short rationale (optional): Twelve stamps that celebrate twelve pioneering children’s TV characters from the past 60 years, on the occasion of Bagpuss’s 40th anniversary and the 50th of The Magic Roundabout.

M&C Saatchi: UK Government – National Fraud Authority & Action Fraud 'Be Cyber Streetwise' campaign

M&C Saatchi: UK Government – National Fraud Authority & Action Fraud 'Be Cyber Streetwise' campaign

Brand: UK Government – National Fraud Authority & Action Fraud
Title(s): Be Cyber Streetwise

Agency: M&C Saatchi
Agency Website: http://www.mcsaatchi.com
Art Director: Phil Reedy
Copywriter: Matt Beaumont
Additional Credits: Planner: Dan Izbicki
Media Agency: M4C
Media Planner: Greg Truzynski
Production Company: Picasso Pictures
Animator: Steve May
Published: January 2014
Short Rationale (Optional): Change the way people protect themselves while shopping, banking or socialising online.

AMV BBDO: Guinness 'Sapeurs' TV commercial

Brand: Guinness
Title(s): Sapeurs

Agency: AMV BBDO
Agency Website: http://www.amvbbdo.com
Executive Creative Director: Dave Buchanan
Art Director: Nadja Lossgott
Copywriter: Nicholas Hulley
Additional Credits: Agency Planner: Tom White, Steve Hopkins, Rory Gallery
Agency Account Man: MP: Michael Pring
BAD: Tom Bedwell
AD: Amber Glenister
AM: Laura Balfour, Giulia Watson
AE: Oliver Short
TV Producer: TVC – Senior Producer: Sara Flood
Documentary – Senior Producer: Yvonne Clayton
Production Assistant: Jessica Tranfield
Media Agency: Carat
Published: January 2014
Short Rationale (optional): Following on from the recent ‘Basketball’ ad, the new ad builds on the iconic beer brand’s platform of celebrating people with extraordinary integrity and character.
Created by Abbott Mead Vickers BBDO and directed by Nicolai Fuglsig, the new advert uses real people in real situations and features the ‘society of elegant persons of the Congo’, otherwise known as the ‘Sapeurs’.
The ‘Sapeurs’ is a group of refined gentlemen from Brazzaville, the capital of the Republic of Congo, who have a deep-rooted pride in their aspirational culture. Their life is not defined by occupation or wealth, but by respect, a moral code and a desire to inspire others through their style and attitude. Their focus isn’t on the fabric or cost of the suit but the worth of the man inside it.

ButterflyCannon: Glenmorangie Companta design

ButterflyCannon: Glenmorangie Companta design

Brand: Glenmorangie Companta
Title(s): ButterflyCannon: Glenmorangie Companta
Headline and copy text (in English): ButterflyCannon create packaging design for Glenmorangie’s fifth annual Private Edition release, Companta.

Agency: ButterflyCannon, London, UK
Agency website: http://www.butterflycannon.com/
Creative Director: Jon Davies
Published: January 2014
Short rationale (optional): The design was inspired both by the beautiful vaulted cellar ceilings, and the union of the vineyards and people that together help to create this rare and special whisky. In his quest for perfection, Glenmorangie’s Director of Whisky Creation Dr Bill Lumsden, was inspired by those he has met during his travels to the most renowned Burgundy vineyards. He has attributed this whisky, that speaks of a celebration of kindred spirits, to them and their shared philosophy of the pursuit of perfection.
Derek Ruediger, Brand Manager at Glenmorangie comments, “As we proceed with our fourth year working with ButterflyCannon we are thrilled to begin with the release of this exciting design for our fifth Private Edition. ButterflyCannon have brought the warmth and depth of the whisky and its story to life in their packaging design whilst creating a beautiful reference to the wine cellars of France.”
Jon Davies, Creative Director at ButterflyCannon adds, “It has been a pleasure transforming the unique story of this Glenmorangie expression. Creating a design that took inspiration from a product truth and symbolised the coming together of friends was a wonderful challenge.”
The release of Glenmorangie Companta has been eagerly awaited following the huge success of last year’s release, Glenmorangie Ealanta, named ‘2014 World Whisky of the Year’ by Jim Murray. The new release will be available globally as from January 2014.

Pentagram New York: Saks Fifth Avenue 'LOOK'

Pentagram New York: Saks Fifth Avenue 'LOOK'

Brand: Saks Fifth Avenue
Title(s): LOOK

Agency: Pentagram New York
Agency Website: http://www.pentagram.com
Project Team: Partner-in-charge and designer: Michael Bierut;
Designer: Jesse Reed
Published: 2013
Short Rationale (optional): The Fall 2013 campaign for Saks Fifth Avenue showcases the luxury retailer as the ultimate place for fashion discovery. Designed by Pentagram’s Michael Bierut and team, the campaign uses the word “LOOK” as a bold, attention-getting graphic motif that invites shoppers to explore the store and its style. The “LOOK” wordmark was designed as custom typography and appears in the signature black and white of the store identity. Repeated as a pattern on shopping bags and catalogues, the simple, geometric letterforms become a highly graphic texture that literally makes you look. In keeping with the theme of discovery, the letters can be used as mini-portals to focus on clothes, jewellery and accessories. Some letters are die-cut on catalogue covers to show a peek of the first page inside; other applications place images within the letterforms, for a closer look. For the designers, the challenge of the Saks seasonal campaigns is they must coordinate with the store’s overall identity; a “LOOK” bag still has to read as a Saks bag. This usually means that, in addition to being black and white, the designs are modular, and often based in squares like the master identity. The campaigns must also serve as a frame for a wide range of specific merchandise, including single items and groups of items; and in different contexts, like print, advertising, and in-store merchandising. This often leads to simple motifs that can withstand an endless range of applications. Previous campaigns have used objects, arrows, the store’s Twitter handle, and flowcharts. For the new campaign, Bierut and his team had the added challenge of coming up with another way to design the word “LOOK,” having previously solved this problem for the New York City Department of Transportation.

Leo Burnett: McDonald’s 'The Bobbing Heads of Swindon' advert

Brand: McDonald’s
Title(s): The Bobbing Heads of Swindon

Agency: Leo Burnett
Agency Website: http://www.leoburnett.co.uk
Executive Creative Director: Justin Tindall
Creative Director: Adam Tucker, Tony Malcolm, Guy Moore
Art Director: Phil Deacon
Copywriter: Sabina Kelly
Additional Credits: Planner (creative agency) Sarah Sandford, Josh Bullmore
Account Team: Emily Somers, Sarah Coleman, Chris Ferguson
Media agency: OMD UK
Planner (media agency): Faye Gilman
TV Producer: Michelle Hopkins
Production Company: Academy
Director: US (Chris Barrett & Luke Taylor)
Editor: Tim Hardy at Stitch
Post-production: MPC
Audio post-production: Sam Robson at Factory
Published: January 2014

Bluemarlin: Saffola brand identity

Bluemarlin: Saffola brand identity

Brand: Saffola
Title(s): Bluemarlin designs new packaging for Saffola Oats Franchise

Agency: Bluemarlin, Bath, UK
Agency website: http://www.bluemarlinbd.com
Creative Director: Simon Pendry
Illustrator: Anne Rowe
Published: January 2014
Short rationale (optional): Bluemarlin focused on clearly defining a visual space that Saffola would own. The shape of the previous logo, which represented care, has been opened up and now takes more prominence on the pack. Created with thin golden ribbons and featuring bursting rays of sunshine, it conveys the optimism of the brand whilst delicious photography of the product provides taste appeal. These elements work together to create an emotional connection with consumers, assuring them that with Saffola, they can nurture and love their families well.
This universal symbol has also been elevated to prominence in Saffola’s new light-weighted tub of oats. Far removed from the industrial tubs Saffola used previously, the ergonomic structure features an impactful red heart at the centre of the pack, reflecting the brand’s premium offering and health benefits.

Coca-Cola and JWT: World Cup 2014 special edition interactive mini bottles

Coca-Cola and JWT: World Cup 2014 special edition interactive mini bottles

Brand: Coca-Cola
Title(s): World Cup 2014 special edition interactive mini bottles

Agency: Designed by Coca-Cola with print and broadcast campaign from JWT
Published: January 2014
Short Rationale (optional): With the World Cup 2014 almost upon us and the folks at Coca-Cola have just released 18 special edition interactive mini bottles in order to celebrate the forthcoming event. The designs represent World Cup countries from the past, such as Argentina and Japan and the future, including Brazil, Russia and Qatar.
The bottles are interactive but contain no actual soda in them. Coca-Cola fans can however use Facebook or iPhone and Andriod apps to create special messages and avatars that can be delivered to other bottle owners. The markers on the bottles activate augmented reality animations when held up to camera smartphones.
JWT are running a broader print and broadcast campaign backing the interactive designs.

The One Off: Primark 'spring 2014' campaign

Brand: Primark
Title(s): Spring 2014

Agency: The One Off
Agency Website: http://www.theoneoff.com
Photographer: Rhys Frampton
Additional Credits: Videography: Two Wheel Trike
Published: January 2014
Short Rationale (optional): The new spring campaign for Primark is all about updating your SS14 wardrobe with the season’s must haves. Simple backgrounds of painted brick walls and white wash wooden flooring and a mixture of model and still life photography help hero the key prints, colours and shapes for spring. The flashes of colour used in the hair and make-up were heavily inspired by the season’s trends. The campaign videos’ also emulates the season’s key trends and uses a mixture of video and still photography, with the still shots being crafted into short stop-motion videos.

Heehaw Digital: The Real Mary King’s Close 'Imagine' campaign

Brand: The Real Mary King’s Close
Title(s): Imagine Campaign
Headline and copy text (in English): Imagine... What their lives were like

Agency: Heehaw Digital, Edinburgh and London, UK
Agency website: http://heehaw.co.uk
Head of Design: Will Price
Senior Designer: Conan Johnston
Lead Developer: Jon Ward, Artiphex
Account Director: Rebecca Mackenzie-Smith
Account Manager: Maria Paterson
Campaign Photographer: Matt Davis
Additional credits: Photography: Gary Doak
Additional credits: Craig Miller, The Real Mary King’s Close
Video Producer/Director: Toby Trueman
Director of Photography: Steven Ferguson
Editors: Robbie Dickson & Drew Gibson
Published: Dec 2013
Short rationale (optional): We are very excited to have just completed a full campaign for one of Edinburgh’s top attractions, The Real Mary King’s Close. A historic 16th – 18th century attraction situated underground, just off the Royal Mile.
The campaign invites visitors to imagine what life must have been like during the 16th – 18th century, using a series of biographical portraits of the historical figures played by the team at the visitor attraction. The campaign included an audio video installation, outdoor advertising and a new campaign focused web experience.

JWT: Army 'More than meets the eye' creative

Brand: Army
Title(s): More than meets the eye

Agency: JWT
Agency: http://www.jwt.co.uk
Executive Creative Director: Russell Ramsey
Creative Directors: Olly Robinson and Paul Rizzello
Additional Credits: TV Producer: Rebecca Hunter
Planner (creative agency): Neil Godber
Business Director: Michael Abbott
Account Director: Melisa Pike
Media agency: Mediacom/M4C
Media planner: Louise Goodman (Business Director)
Director: Jake Nava
Production Company: Cherry
Editor: Julia Knight (Cut & Run)
Sound: Sam Ashwell (750mph)
Post Production: MPC
Flame Lead: Dan Sanders
Colorist: Jean Clement-Soret
Producer: Benedict Cooper
Published: January 2014
Short Rationale (optional): The Campaign idea is ‘More than Meets the Eye’. British beatboxer; Faith SFX, who is known for his collaborations with Plan B, provided all the sound effects as well as the track. Also, the VO is done by Rachel Clutterbuck who is a JWT Project Manager but also a Second Lieutenant in the Reservists.

Robot Food: Livewell branding, design & website

Robot Food: Livewell branding, design & website

Brand: Livewell
Title(s): Branding, design & website

Agency: Robot Food, Leeds, UK
Agency website: http://www.robot-food.com
Creative Director: Simon Forster
Art Director: Mike Johns
Copywriter: Natalie Woodhead
Illustrator: Mike Johns
Published: January 2014
Short rationale (optional): Traditional vending machines have only ever been good for quick, sugary fixes and less-than-appealing drink options. No longer. This is a new era for convenient drinks and snacks, and a new brand called Livewell is setting the standard with a name, identity, design and website created by branding specialists Robot Food.
Robot Food was appointed due to the agency’s experience developing contemporary, lifestyle food and drink brands.

Publicis Conseil: Coke Zero 'Just Add Zero'

Brand: Coke Zero
Title(s): Just Add Zero
Headline and copy text (in English): Coke Zero: Just Add Zero

Agency: Publicis Conseil, Paris, France
Agency website: http://www.publicisgroupe.com/
International Creative Director: Steve O’Leary
Art Director and Copywriter: Meric Settembre
Worldwide Account Director: Cécile Lejeune
Account managers: Philippe Martin-Davies, Andrei Cojocaru
Additional credits: Director: Nima Nourizadeh
TV production (Prodigious): Pierre Marcus, Guillaume Delmas
Soundtrack production (Prodigious): Boris Jeanne
Production Company: Partizan
Producer: Frederic Genest
Post-production supervisor: Pierre Arthur Goulet
Cinematography: Alex Lamarque
Editor: Dan Sherwen
Music composed by: Diplo
Remix by: Fat Rat (“Set it Off”)
Published: Month, Year: January 2014
Short rationale (optional): This campaign is designed to establish COCA-COLA as an icon to a new generation. We’re marking a new edgier direction for Coke Zero with the “Just Add Zero” platform, which we believe is a life philosophy.

Shed Brand Innovation: Wicked & Wonderful chocolate brand launch

Shed Brand Innovation: Wicked & Wonderful chocolate brand launch

Brand: Wicked & Wonderful
Title(s): Brand launch for Wicked & Wonderful chocolate
Headline and copy text (in English): Wicked & Wonderful identity, packaging and chocolate all designed by agency Shed Brand Innovation

Agency: Shed Brand Innovation, Birmingham, England
Agency website: http://theMightyShed.com
Creative Director: Paul Connop, Angelique Green
Art Director: Paul Connop, Angelique Green
Copywriter: David Green
Photographer: Paul Connop
Photo shoot Art Direction: Stu Ruff
Published: December 2013
Short rationale (optional): Explore the Wicked & Wonderful side of life with premium hand crafted chocolate of both persuasions.

DDB Canada: Woodgreen.org 'Gossip Today'

Brand: Woodgreen.org
Title(s): Gossip Today

Agency: DDB Canada
Agency Website: http://www.ddbcanada.com
Chief Creative Officer: Kevin Drew Davis
Executive Creative Director: Denise Rossetto, Todd Mackie
Creative Director: Paul Wallace
Art Director: Rebecca May
Copywriter: Domenique Raso
Additional Credits: Designer: Italo Siciliano
Agency Producer: Andrew Schulze
Account Team: Cathy Grendus, Account Director; Dina Garay, Account Coordinator
Strategy: Lisa Hart
Information Architect: Dale McRae
Social Media Strategy: Lisa Hart, Dino Demopoulos
Media Company: OMD
Production Company: Cornerstore
Director: Jorn Haagen
Director of Photography: Jorn Haagen
Cameraman: Jorn Haagen
Executive Producer: Jennie Montford
Line Producer: Todd Huskisson
Post-Production Company: School
Editor: Brian Wells
Online Company: AXYZ
Online Producer: Jenna Craig
Online Editor: Ron Dubuc
Colour: Alter Ego
Colourist: Eric Whipp
Audio House: RMW Music
Audio House Producer: Dustin Anstey
Audio House Producer: Jeff Cohen
Documentary Director: Peter Andrew
Published: January 2014
Short Rationale (optional): WoodGreen Community Services, one of Toronto’s largest social services agencies, has launched a thought-provoking communications campaign challenging people to care about those living in poverty as much as they care about celebrities.
This pro-bono campaign, developed by DDB Canada’s Toronto office, aims to rally support for struggling single mothers and WoodGreen’s Homeward Bound program. Unique in Canada, this award-winning program helps homeless or inadequately-housed single mothers earn a tuition-paid college diploma, start a career and achieve economic self-sufficiency.

Story UK: Scotch Malt Whisky Society membership case revamp

Story UK: Scotch Malt Whisky Society membership case revamp

Brand: The Scotch Malt Whisky Society
Title(s): Scotch Malt Whisky Society membership case revamped by Story

Agency: Story UK, Edinburgh, Scotland
Agency website: http://www.storyuk.com
Creative Director: Dave Mullen
Art Director: Sheryl Newsome
Copywriter: Olivia Donaldson and Ailsa Veitch
Illustrator: Joe Wilson
Additional credits: We Are Frank
Published: January 2014
Short rationale (optional): Joining The Scotch Malt Whisky Society is just the beginning of an ever-changing sensory adventure. As a member you get to sample and buy some truly exquisite single cask spirits, participate in unique and enlightening tasting events and meet some incredible people. Those experiences are something we wanted to convey from the outset with this deluxe membership case. It contains a whisky journal, a welcome letter, three one of a kind whiskies and a £10 voucher towards their first purchase, all contained within one beautifully curious, colourful, multi-layered clamshell case.

Feref: London’s Air Ambulance 'Blood Thames'

Brand: London’s Air Ambulance
Title(s): Blood Thames
Headline and copy text (in English):
In an emergency there’s only one air ambulance for the people of London.
We need help to save more lives.
Please donate at londonsairambulance.co.uk/donate

Agency: Feref, London, UK
Agency website: http://www.feref.com/
Creative Director: Phil Bird
Art Director: Terry O’Neill
Copywriter: Ben Markey
Additional credits: Animation produced by Art & Graft
Published: January 2014
Short rationale (optional): London’s Air Ambulance, the charity that provides emergency trauma care to Londoners, is celebrating its 25th anniversary this year. They are fundraising for an additional helicopter and more pilots. This will allow them to reach 400 further emergencies each year.
They were selected as Ocean Outdoor’s charity of the year and as part of this were offered free placements on digital screens across London. After offering pro-bono creative, Feref was briefed to create a hard-hitting concept to run initially as a digital outdoor campaign, but also in press and online.
The final concept, titled ‘Blood Thames’, is deliberately shocking and designed to hit home that London’s Air Ambulance is a charity that needs the help of Londoners to help save more Londoners. The fact that there is currently only one helicopter for the whole of London is something that Londoners need to know!

Joe Public Amsterdam: Hi-Tec Sports The Evergrowing Monster

Joe Public Amsterdam: Hi-Tec Sports The Evergrowing Monster

Brand: Hi-Tec Sports
Title(s): The Evergrowing Monster

Agency: Joe Public Amsterdam
Agency Website: http://joepublicamsterdam.nl/
Art Director: Matthijs Groos
Copywriter: Maarten van Kempen
Illustrator: Stephen Millingen
Published: January 2014
Short Rationale (optional): The Evergrowing Monster, created by an illustrator for Disney, will tell the Big-Fit System story to both consumers and retailers through a multifaceted campaign.
Hi-Tec Sports, the global sports and outdoor company, is launching a new storytelling campaign for 2014 that highlights its revolutionary Big-Fit System —a volume adjusting technology— which allows its kids’ shoes to grow with its wearers.

B&B studio: Cuckoo naming, brand creation, identity design, packaging design

B&B studio: Cuckoo naming, brand creation, identity design, packaging design

Brand: Cuckoo
Title(s): Bircher Muesli

Agency: B&B studio, London, UK
Agency website: http://www.bandb-studio.co.uk
Creative Director: Shaun Bowen
Copywriter: Lisa Desforges
Photographer: Andy Grimshaw
Additional credits: Design team: Jamie Nash, Claudia Morris
Account Management: Kerry Plummer
Published: 2013
Short rationale (optional): The Modern Muesli
On-the-go bircher muesli Cuckoo is a wholesome blend of jumbo oats, yoghurt and fruit, inspired by the healthy Swiss lifestyle, but characterised by a range of innovative and adventurous flavours.
Inspired by Swissness, but keen to avoid Alpine nostalgia, we worked to a Modern Swiss design essence, first creating the name Cuckoo, then experimenting with graphic pack designs for a contemporary poster-style look. The final logo includes a stylised C and K to form a subtle graphic cuckoo, while the negative space of the K is reproduced as a die-cut on pack revealing the layered product inside. The innovative nature of the product is highlighted by the strapline ‘the modern muesli’, and the depiction of ingredients in a unique and contemporary multi-layered photographic style.

TODA: AIGA and Tattly

TODA: AIGA and Tattly

Brand: AIGA and Tattly
Title(s): AIGA featuring Tattly
Description: TODA recently collaborated with AIGA, the professional association for design, and influential designer Tina Roth Eisenberg of swissmiss, Studiomates, TeuxDeux, CreativeMornings, and Tattly, to concept a new line of temporary tattoos. The Tattlys, drawn in the old-school flash style, reflect AIGA's mission to facilitate dialogue and cooperation within the design world. Tina hosted TODA at Studiomates for a shoot featuring the new tattoos positioned on Tina herself to be featured on the new AIGA membership renewal post card. TODA was thrilled to work with Tina, the Tattly team, and photographer Julia Robbs, who captured the temporary tattoo magic beautifully.

Agency: TODA, NYC, USA
Agency website: www.toda.com
Creative Director: Marcos Chavez / Tina Roth Eisenberg
Designers: Melissa Showalter, Stine Nielsen, Hua Shu
Photographer: Julia Robbs
Nonprofit client: AIGA
Published: December 2013

Brainbox Design: oBoticário Intense PopColors packaging and branding

Brainbox Design: oBoticário Intense PopColors packaging and branding

Brand: oBoticário
Title(s): Intense PopColors packaging and branding

Agency: Brainbox Design, Curitiba, Brazil
Agency Website: http://www.brainboxdesign.com.br/eng/
Creative Director: Mark Minini
Additional Credits: Design: Jeferson Moraes Silveira, Luciana Cabral, Eduardo Heideke, Bruna Fraga, Simone Pereira Souza
Writing: Elisa Robeiro and Ilane
Text Finalized: John Machado
Treatment: May Gabriela, Fernanda Zanini and Maryane Colombo
Approval: Patricia Della Coletta Scholz, Ricardo Gritsch Fabiana Paschotto and Paula Graciella Mazuco
Published: 2013
Short Rationale (optional): Intense PopColors from oBoticário is made for young women. The packaging features a palette of vibrant colours and modern design. The design was inspired by the explosion of colours in the new collection.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

70 related companies from Profile Hub:

, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.