Coors Light awards €1.5m creative account to CKSK
Coors Light in Ireland has appointed CKSK to its creative account following a competitive review involving Chemistry, which has previously worked on the brand's creative, as well as Havas and Publicis.
CKSK has been tasked with all above the line creative output on the brand across every consumer touch point – with Goosebumps handling all below the line concepts, execution and activation.
CKSK, which has been the digital agency of record on Coors Light since 2010, told The Drum that the first work for the brand will be released this spring.
The account is worth an estimated €1.5m.