Ad of the Day: Land Rover - Hibernot
We don't live in a paradise, do we? Where else in the world could the phrase 'I wonder if we'll get a summer this year?' even make sense? Other nations' summers may vary in length and intensity but at least they're guaranteed to get one.
Foreign perceptions of us often focus on our obsession with the weather, not just a handy solution to a certain kind of social awkwardness but based on a genuine interest in what the isobars will deliver.
Advertising quite frequently references these preoccupations but we can't remember seeing anything quite like Land Rover's brilliant new commercial. The car itself barely gets a look in as we're led instead through a celebration of this 'grey and pleasant land' in a succession of vignettes depicting the foolhardy bravado our temperate climate appears to provoke.
The haven provided by a reliable vehicle is the missing ingredient here and Land Rover has the confidence to believe that we'll understand that without it being spelled out.
The client deserves a lot of praise for allowing RKCR/Y&R to make the team's brave idea and Simon Ratigan has delivered it beautifully - just watching this makes you want to turn up the radiator and retreat under the bedclothes.
Creative Agency: RKCR/Y&R
ECD: Mick Mahoney
Creative Director: Julian Chalkley / Nick Simons
Creative: Tim Brookes / Phil Forster / Barnaby Blackburn / Guastavo Kopit
TV Producer: James Miller @ Tag TV
Director: Simon Ratigan
Producer: Tim Daukes
Executive Producer: Mike Wells
Photography: Bob Pendar-Hughes
Editor: Adam Spivey
Grade: Seamus O'Kane @ The Mill
Sound Design: Sam Ashwell @ 750MPH
Ad of the Day is brought to you in association with David Reviews.
Content created with:
RKCR/Y&R
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