16 January 2014 - 9:13am | posted by | 0 comments

Thorntons sees 6.3% sales growth to £93.1m over Christmas period

Thorntons sees 6.3% sales growth to £93.1m over Christmas period Thorntons sees 6.3% sales growth to £93.1m over Christmas period

Thorntons' sales grew by 6.3 per cent during its second quarter to £93.1m, including the Christmas period.

The high street confectionary retailer saw its FMCG sales grow by 17.1 per cent to £47m following an overhaul of the brand in the last year, with commercial sales in the UK up by 21.1 per cent during what it described as "a good Christmas performance".

However, international FMCG sales decreased by 15.5 per cent during the period, while retail sales fell by 2.9 per cent to £46.1m following the closure of 36 stores. Like-for-like sales increased by 3.5 per cent though while consumer direct sales were up by 27 per cent.

Jonathan Hart, CEO of Thorntons, commented: "Our performance over this important period demonstrates continued good progress in the transformation of our business. We are pleased that both our operating divisions delivered positive results with strong sales in our FMCG division and encouraging like-for-like growth in our Retail division. Customer response to our new seasonal lines, in particular our Advent calendars and our Snowman licensed range, exceeded our expectations. We also saw good growth in our core boxed chocolate ranges, notably through our refreshed Classics selections."

Thorntons' marketing director, Hannah Legg, spoke to The Drum about plans to revitalise the brand in September.

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