Pepsi has unveiled details of its superstar 2014 football squad, including Leo Messi, Robin van Persie and David Luiz.
The campaign sees 19 players from across the world uniting with Pepsi to inspire fans the world over to “Live For Now” in 2014.
Not only will the players star in Pepsi’s global television commercial released later in the year, a selection of the players will also be feature on limited edition packaging and point of sale across the globe.
“Football has been my passion since I was a little boy and it’s certainly one of the things I live for now. I am so proud to be partnering with Pepsi again and representing the brand globally as part of this star-studded team,” says four-time player of the year and Argentinian captain Leo Messi.
The reveal of the players was made today on Twitter.
— Pepsi™ (@pepsi) January 16, 2014
Special commemorative packaging featuring the global Pepsi players will start appearing in market in March, while integrations with music, art, digital, interactive experiences and additional special products will be unveiled throughout the year.
In the UK Pepsi Max will be featuring the global football super team in a full, through the line campaign, including limited edition packaging, point of sale, outdoor and digital support.
Kristin Patrick, Pepsi’s global chief marketing officer at PepsiCo Global Beverages Group, said: “Pepsi has had a tremendous relationship with football, going back nearly 15 years. For this, our latest incarnation, we’ve brought together our most impressive Pepsi football roster yet, comprised of players who truly embody our brand spirit and excite and electrify us every time they step on the pitch.
“Our players know how to live for the moment, and throughout the year we’ll be collaborating with them to bring our fans exciting and engaging content, products and experiences – bringing fans closer to the game they love.”
Other members of the team are: Juan Guillermo Cuadrado (Colombia), Clint Dempsey (USA), Sergio Agüero (Argentina), Jack Wilshere (UK), Tarik Elyounoussi (Norway), Maynor Figueroa (Honduras), Mario Gomez (Germany), Vincent Kompany (Belgium), Kemar Lawrence (Jamaica), Victor Moses (Nigeria), Peter Osaze Odemwingie (Nigeria), Oribe Peralta (Mexico), Andriy Pyatov (Ukraine), Mohamed Salah (Egypt), Sergio Ramos (Spain) and Gylfi Por Sigurðsson (Iceland).