Payless Shoesource completes roster review
Discount shoe brand Payless Shoesource has appointed IdeaWorks to lead creative responsibilities after a competitive review.
The review also appointed TMS to deliver media solutions and PPR Style Counsel will work on a rebrand exercise.
"We were impressed by the passion, thinking and calibre of talent across the new agency team,” said Payless Shoesource MD Mark Jeffrey.
“We believe this team is the right mix for effectively telling our new fashion story in 2014."
Jon Bird, IdeaWorks chairman, said: "We see amazing potential in the US-backed Payless brand and are delighted to be engaged to help drive a new trajectory for the business."
Saurin Worthington, executive business director TMS Group said: "We're thrilled to be working with Payless in this competitive retail environment and look forward to this exciting journey ahead."
PPR Style Counsel's Effie Young said the new team will transform the brand into a fashion footwear destination like no other in Australia.