16 January 2014 - 12:39pm | posted by | 0 comments

Heat looks to beat January Blues with live-streamed kittens in ‘heat makes you happy’ campaign

Heat looks to beat January Blues with live-streamed kittens in ‘heat makes you happy’ campaignHeat looks to beat January Blues with live-streamed kittens in ‘heat

Heat has launched a multi-platform campaign called ‘Heat Makes You Happy’ to help beat the January blues.

This campaign is set to run across print, online, radio and TV from today, and will also see the Bauer Media owned magazine start a petition to make ‘Blue Monday’ – 20 January - a public holiday in 2015 whilst launching a competition called ‘Insta-gran’ to find the happiest gran in the UK.

This year’s ‘Blue Monday’ will also see special activity including ‘kitten cam’ – a live stream into Battersea Dogs and Cats Home where readers can watch cute cats and even adopt one afterwards.

Richard Howard, publisher of Heat, commented: “Everybody knows that January can be a tough month, but at heat we pride ourselves on being able to cheer our audience up and make them laugh. This campaign is the perfect antidote to the January blues and we hope our consumers will back our crusade to make ‘Blue Monday’ a public holiday next year, as well as voting in our ‘Insta-gran’ search!”

Heat magazine will also be running a series of celebrity self-help guides, providing readers with all the tips they need to be as happy as a celebrity, featuring Keith Lemon and Jamie Oliver.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...