Gambling brand offers gamblers $1 million in new full spectrum creative
Gambling brand TAB has launched a major new product campaign in New Zealand via Sugar & Partners, offering gamblers a share of a $1 million prize pool.
TAB is offering gamblers a $1 million incentive
Mike Heath, head of marketing and digital sales, NZ Racing Board said: "We're all very excited about the launch of the campaign that has touched every part of our business. To help bring it to life, we've worked very closely with Sugar & Partners from start to finish and that has given us a great campaign that we a hugely proud of."
Dave Nash, creative director, Sugar&Partners: "TAB Triple Trio gives New Zealand an entertaining way to have a punt at winning big, week-on-week. Our challenge was to not only communicate the promise of big wins each Saturday, but that the big win was achievable through both chance and skill. The worldly captain character and fishing analogy was the perfect way to communicate this, nailing skill and chance in equal measure."
The campaign executes on TV and is supported trackside and at TAB TV, radio, retail-point of sale, outdoor, on-course, DM, digital display and social media creative.