The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Bmw

BMW UK appoints Uwe Dreher as marketing director

Author

By Ishbel Macleod, PR and social media consultant

January 16, 2014 | 1 min read

BMW UK has promoted Uwe Dreher to marketing director, replacing Chris Brownridge, who is now director for Mini UK.

Dreher was previously head of marketing for BMW i, having joined the company in 2002.

He said of his appointment: "This is a great opportunity for me to lead the marketing activities in one of the BMW Group's largest markets and I am really looking forward to working with the team to build innovative and creative marketing campaigns which will attract our existing and also new customers."

In his new role Dreher will report to company MD Tim Abbott.

Abbott said: "The UK is a key strategic market for BMW and Uwe brings with him a wide range of marketing expertise which will enhance and strengthen the appeal of the BMW brand and our expanding model portfolio.

Dreher now joins the company's UK executive board.

Bmw

More from Bmw

View all

Trending

Industry insights

View all
Add your own content +