Iris London hires Max Wright from Kindred for group planning director role
Iris London has hired Max Wright, previously of Kindred, as group planning director.
Appointment: Max Wright has taken up a role at Iris London
Wright will work to create “cultural marketing” built on a “backbone of analytics”, according to the agency, and he will work closely with Iris Concise, the network’s consulting, CRM and technology arm.
Ben Essen, head of planning, Iris London, said: “There is a difference between marketing that feels like selling, and marketing that feels like culture.
“Our passion is the latter. We have a truly unique proposition in bringing together the best from both left and right brain, in creative and strategy across any and all disciplines.
“Max brings a wealth of experience in this area and will be working with the team to create brand stories that are a true blend of culture and commerce, deep-rooted in data-driven insight.”
Wright, who has joined Iris London from his role as strategy director and agency partner at Kindred, said he was “really excited” about the move.
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