Burberry reports 14% growth in retail revenue to £528m as digital "outperforms"
Burberry's digital offering has helped its retail revenue grow by 14 per cent to reach £528m during a its third trading quarter.
The fashion retail brand has revealed that its comparable sales also grew by 12 per cent during that period, despite "weak" offline traffic, and increase conversion between offline and online. However, it's digital offer "outperformed" as a result of additional languages being introduced, as well as use of its collect-in-store service.
Burberry also cited the "halo effect" of its marketing campaign to launch the Brit Rhythm for Mens fragrance as having helped Burberry Brit apparel increase penetration, particularly in menswear and womens outerwear.
Angela Ahrendts, CEO, commented: "In the all-important festive period, we are pleased with our 12 per cent comparable sales growth, which was in line with our expectations. This performance reflects continuing strong brand momentum and our team's intense focus on retail execution, supported by a planned increase in investment in marketing, customer service offline and online and our retail portfolio.
"At current levels, exchange rates will be a significant headwind in the second half and beyond, and the macro environment remains uncertain, but we are confident that our proven strategies will continue to deliver long-term value for shareholders," she added.
The company has predicated that its is likely to see its underlying wholesale revenue, excluding beauty revenue, increase by a single digit percentage during the second half of the financial year, having reported £220m last year.
Beauty wholesale revenue is planned to deliver £140m.