The Drum Awards for Marketing - Extended Deadline

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By Jennifer Faull, Deputy Editor

January 14, 2014 | 2 min read

Women’s Aid, the domestic violence charity, has rolled out a film today which has aimed to promote Charlie’s Big Challenge, a 250-mile sponsored run being completed by the charity’s ambassador, and Sky Sports presenter, Charlie Webster.

The film was produced by The Minimart, which has worked alongside Women’s Aid to create the challenge name and identity.

The creative agency also developed the Football United Against Domestic Violence awareness campaign, which has involved numerous football clubs all sending the message that violence against women is unacceptable in football.

Polly Neate, chief executive of Women’s Aid explained: “Charlie is set to run 250 miles for Women’s Aid, and has shown incredible determination to unite football players, clubs, and fans against domestic violence around England. Domestic violence increases around big football matches, and that it will only stop if everyone who loves football comes together to make that unacceptable.

“We are incredibly pleased that the football community is working with Women’s Aid to raise awareness and put a stop to domestic violence. We are encouraging the footballers and fans to speak out publicly against domestic violence, making football a place where perpetrators of domestic abuse are not welcome.”

A Football United Against Domestic Violence campaign film is set to launch in the lead up to the World Cup in June 2014.

Charlie’s Big Challenge has been sponsored by Alpari FX Trading, a global foreign exchange broker and the principal sponsor of West Ham United FC.

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